markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Valasys

JULY 31, 2023

Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Whether you’re a seasoned entrepreneur or just starting out, our exploration of this dynamic world will equip you with the tools and tactics you need to cast your net wide and reel in those valuable leads.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Optinmonster

AUGUST 8, 2022

Challenge funnels start with the contest to build up a list of email subscribers or social media followers. You can run a challenge funnel through email, social media, or a dedicated community platform. You can also generate lots of positive testimonials and case studies using a challenge funnel. Make Your Pitch.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

JANUARY 10, 2010

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Jason Hiner brilliantly summarizes the path to enlightenment of the typical Twitter newbie, from “confusion and indignation&# through the use of tools and mobile messaging.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

GreenRope

MAY 28, 2020

Social media is the most obvious place to share your content. Some companies put together a social incentive bonus rewarding their employees for active engagement on social media. Great social networks for sharing content: Facebook. Social Media. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MARCH 21, 2018

Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. And they make money by helping other brands do it too.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Monica also has her own travel blog, Not a Nomad Blog , and has successfully attracted fellow travel bloggers as her Affilimate customers. That’s not how it works.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.”

Content Marketing 64

Content Marketing Ad Building Branding Brand Identity 64

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Optinmonster

SEPTEMBER 30, 2022

Making your subject line seem time-sensitive is an effective tool to draw attention and increase the open rate. For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks. This subject line pairs well with data and case studies. Before you decide…”.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

SpotMe Blog

JUNE 2, 2021

Find bloggers out there who follow and write about your industry. They’ll appreciate the heads up about your event and will spread the word for you, both on their website and social media accounts. That way you can determine which channel, whether it’s email, Facebook, or LinkedIn, brought them to the registration page.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads. I have a Facebook page for my company which offers online courses for healthcare, business, management, arts, etc. We are offering online courses. Question 3. Question 4.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

seo.co

FEBRUARY 18, 2021

Case studies. Do you have a particularly impressive case that you’d like to share with people? While you always have to get permission from the patient first, publishing case studies to your blog can showcase your expertise and create trust. In most cases, it’s the blog that’s consistent that wins out.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Optinmonster

JULY 10, 2020

In other words, we give companies of all sizes the best tools on the market at a price they can afford. At OptinMonster, we give our customers more tools for getting conversions than any competing software on the market. Stop Feeling “Stuck” With Your Optimization Strategy. Save Money by Scaling Your Plan.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Hubspot

JUNE 4, 2019

Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. These pages are often used when someone clicks a social media or content link. they downloaded two case studies) you should be able to ask for more information to help qualify and direct them.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Optinmonster

NOVEMBER 9, 2021

But tools like OptinMonster changed that. You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers?

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following.

Social Media 28

Social Media Planning Media Buyer Personas 28

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121