Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Social Media, PR, and the Shape of Things to Come by CIO Zone. Like what? MORE >>

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. MORE >>

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. Networks Supported: Facebook, Twitter. MORE >>

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Let’s see what you think about using Facebook as an investigation tool after reading my daughter’s guest post … Since my last post on {grow} , I’m a year older, I’ve aced all my classes, started my own blog and developed a fondness for coconut ice cream.  MORE >>

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. blogger raises a question about your company’s financial outlook. MORE >>