Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. from one of my favorite bloggers, @ leeodden [link] | Great post!

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. All you need is an effective plan and high-quality content. What Is A Content Marketing Funnel?

Top of Funnel 182

Top of Funnel Marketing Funnels Content Marketing Ad Building 182

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell Your Story for Your Content Marketing Blog. Having a unique perspective on things is what will differentiate you from all the other bloggers our there. We’re here to help!

Work Management 52

Work Management Marketing Management Content Blogger 52

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

EveryoneSocial

FEBRUARY 20, 2018

While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are in a unique position to share about their experiences at and passion for the companies they work for. Electronic Arts (Video Game Publisher).

Brand Identity 87

Brand Identity Branding Work Management Advertising Agencies 87

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you.

Paid Content 99

Paid Content Webinar Metrics Marketing Strategy Marketing & Strategy 99

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Keep influencer relationships warm and give as much as you get. Set a clear goal.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Narrow the search to “content marketing books” and 2,736 options appear.

Creativity 109

Creativity Product Planning Content Marketing 109

SnapApp

JANUARY 13, 2017

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Content Marketing Results: Landing Pages Rule , July 12, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

APRIL 16, 2012

Lee Dobbins outlines six types or sources of backlinks to pursue, culminating with guest blogging, which “will give you the highest quality backlinks and it’s all because of two words ‘editorial discretion’…in order to get a post published on a blog in your industry, a human has to approve it.

Link Building 100

Link Building SEO Ad Building PageRank 100

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? Though published last February, this post from Patricia Redsicker remains timely. Frequest best-of honoree Belle Beth Cooper reports on research showing the best times of the day and week to post updates on Facebook and Twitter; to send marketing emails; and to publish blog posts.

Social Media 100

Social Media Social Marketing Work Management Media 100

Single Grain

NOVEMBER 22, 2023

Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content is more trustworthy and less spammy.

Link Building 98

Link Building SEO Ad Building High Quality Lead 98

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? We can’t just become publishers, we also have to become advertisers. Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

CoSchedule

FEBRUARY 27, 2023

Learning from other successful blog examples can help you create a content strategy of your own. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. link] landing page for all their blog content What Makes the Shopify Blog Great? Create case studies that document an entire process.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Defining inbound marketing and the role of content. What kinds of content types should you create?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. With almost 4.5

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Convince & Convert

APRIL 27, 2012

His premise is that geez, maybe what we need to do is turn this on its head and encourage the patrons of those businesses to create content in Facebook so that their friends will see chatter about the businesses that they support. Tom : I think it hurts journalists to lose the curation aura and to cede it to other people, I think.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Hubspot

APRIL 20, 2012

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it. Create Content Beyond Your Blog. Get Your Blog On.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Optinmonster

NOVEMBER 15, 2022

This free content makes visitors more likely to sign up for your email list and eventually become paying customers. This makes lead magnets one of the most important parts of your content marketing strategy. For example, you can summarize your popular blog posts as a checklist and turn them into a content upgrade.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Online Marketing Institute

OCTOBER 1, 2010

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. What are other blogs publishing?

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

APRIL 4, 2023

Guest Posting Links: These are links published on other websites when you contribute as a guest blogger as part of your content marketing strategy. The idea is to create quality content and add your link naturally within the content to acquire relevant link equity.

Link Building 59

Link Building Lead Scoring Lead Ranking SEO 59

Scoop.it

JANUARY 18, 2022

In January 1996, Bill Gates first coined the phrase “Content is King” in an essay he published on the Microsoft website. He stated that content is where much of the ‘real money’ will be earned on the Internet in the coming years. Let’s look at a few ways you can manage your content smartly using a dedicated content calendar.

Content 59

Content Tagging Eye-Tracking Distribution 59

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. ” In addition, be sure to: Reflect Content Accurately: Both title tags and meta descriptions should accurately reflect the content of the page.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 100

Resources Tips Blogger Social Media 100

Single Grain

APRIL 27, 2022

Not only will this post provide our curated list of the top link-building agencies, but we'll also tell you such an agency can do for you, what to look for when choosing one, and the benefits of working with one. TABLE OF CONTENTS: ↓ What Is a Link Building Agency? How to Build High-Quality Backlinks to Your Content. *

Link Building 52

Link Building Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100