Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Optinmonster

JULY 10, 2020

Content Locker. Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster. Adam Enfroy is a professional entrepreneur and blogger. Since a lot of his business depends on how customers interact with his site, his goals were to keep his traffic looking at his content longer.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Online Marketing Institute

AUGUST 17, 2018

On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. Below we’ll outline three of the best content-centric growth strategies we’ve used time and time again for massive traffic results. Content Backed Growth: Outsmart, Don’t Out-Muscle Your Competition. And we’re not alone.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Convert

JANUARY 18, 2021

This maxim couldn’t be more applicable to content marketing. My backlink building approach has largely consisted of two parts: content research and target outreach. Content Research – This is the process of finding existing articles, blog posts, and news stories where I can logically and organically request a link be added.

Outreach 119

Outreach Case Study Case Studies Research 119

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. But over time, as your blog grows, your audience will expand.

Blogger 72

Blogger Work Management Marketing Management Template 72

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. B2B influencer marketing is driven by valuable content, not so much imagery—so, text, diagrams, infographics, etc.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Actually, B2B content can be emotive, intriguing, and engaging. It’s read by a person.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Chris Abraham goes through a real case study for Mizuno Running.

Blogger 80

Blogger Outreach PR Public Relations 80

ClearVoice

APRIL 19, 2022

In today’s digital age, everyone can be a content creator. Businesses take advantage of this by regularly publishing blog posts, videos, and other informative content in a bid to position themselves as reliable sources of valuable information. Combining PR and content marketing strategies is essential to improve SEO/online visibility.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

SmartBug Media

JANUARY 17, 2023

Whether you’re just starting your first blog or are a veteran blogger, there will come a time when you’re staring down writer’s block. Not only will mixing up your blog content help conquer writer’s block, but it will also keep your readers engaged because your work won’t be so predictable from article to article. Infographics.

Case Studies 98

Case Studies Blogger Buyer Personas Case Study 98

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Provide a range of content. Don’t forget the search box.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Creating content takes a ton of time and effort. But what if your best content could work for you, again and again, without you having to create something new? The only problem?

Traffic 145

Traffic Top of Funnel Content Work Management 145

Marketing Insider Group

AUGUST 7, 2023

And also to share the inside tricks we use to help our clients grow their traffic, leads and revenue through successful and engaging B2B content I made a lot of mistakes and learned through a ton of trial and error. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please let me know!

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Webbiquity

JULY 17, 2018

You work with sales, content, SEO, and customer care champions to promote targeted messaging. By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. You may have solid content marketing. Scale your brand with these six PR + Content Marketing strategies.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Introduction. How Can UGC Help Your Ecommerce Store?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

B2B Marketing Traction

APRIL 14, 2011

I helped the client with some messaging to bloggers who might cover their product and the show. I also pushed out highly optimized content online before the show. But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. 1 Social Media Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. You know why you need content. What kinds of content types should you create? Create intentional content. Does the content type you’ve chosen speak to your buyer personas? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

nDash

JUNE 2, 2021

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Paul Gillin

JULY 15, 2011

Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Optinmonster

SEPTEMBER 12, 2023

Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration. Exclusive Download the Blog Post Ideas Cheat Sheet to make content creation a breeze! Let’s dive into the 103 blog ideas.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

ClearVoice

MARCH 10, 2020

Everybody is creating content. This year the number of bloggers is expected to reach 31.7 Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. In case you missed the overview of content level No.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 156

Outreach Blogger Brand Identity Branding 156