Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

APRIL 4, 2011

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Develop badges, awards, and general ways bloggers can showcase recommendations.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). charging for inclusion). Tweet This!

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness. Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. What’s more, social media supports SEO and even branding activities.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Ongoing effort!"

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Are you a blogger?

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses. Online Marketing Made Easy.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. TopRank Marketing Blog. Duct Tape Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Links Let’s be real. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. TopRank Marketing Blog. Duct Tape Marketing Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release.

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

SalesIntel

MAY 17, 2023

For example, in e-commerce, you use interesting product descriptions and stunning product images for marketing. Business-to-Business (B2B) marketing, however, is a little different. In this type of marketing, businesses try to sell their products/services to other businesses instead of customers.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Webbiquity

AUGUST 9, 2016

.” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

WebMarketCentral

MAY 11, 2009

Not just for newbies, this is also a helpful post for experienced SEO consulants to use in explaining the goals (and limitations) of SEO to prospective new clients.

SEO 20

SEO Best Practices PR PageRank 20

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. It’s a great place to publish emotionally focused business content. ” — Online Marketing Institute. 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JUNE 30, 2009

by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing. Management.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 26, 2010

The reviews business will be transformed by geo-location. There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. They are stepping stones of what is to come.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

SmartBug Media

MARCH 25, 2019

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Must-read articles: What is Marketing? The SEM Post 37. Email checklist.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. ” A Guide to Retargeting (Remarketing) for B2B Marketers by KoMarketing B2B Online Marketing Blog. Image credit: Placeit.net.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

JANUARY 10, 2010

For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. This is geekier than even most search marketers will go, but can supply valuable insights.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100