KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Tom Pick (@TomPick).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

seo.co

DECEMBER 18, 2020

While you may be seeing positive reviews about yourself or your business, you need to really “listen” beyond “what you can hear,” because the internet is populated by all sorts of noises. The former can elevate your brand to new heights, whereas the latter could attach a death sentence to your business. But you might not. Visibility.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. But the reality is, your blog is probably a lot more broad than you think. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Martech Advisor

OCTOBER 1, 2019

China is now competing with the US in terms of global big business rankings. Here are some facts from the 2019 Fortune Global 500: Chinese companies account for 129 of the world’s largest corporations by revenue, while there are 121 American companies in the global big business list. of the Global 500 total revenue.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Webbiquity

JANUARY 12, 2010

The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Reputation management sites point the organization’s Twitter account as well as social networking profiles. And everything links back the enterprise’s website and blog. Your story and messages are bolstered by your webbiquity.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Outbrain

JANUARY 27, 2019

One of my favorite activities is combining a great business trip with the opportunity to see real-life influencers in action, on stage! What you’ll take away: This first-time-ever YoastCon will be focusing on SEO and WordPress challenges, tips for bloggers, AI in search, knowledge graph, Progressive WordPress, AMP and more.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

LeadSloth

JULY 14, 2009

“Web Portal Software&# rather than “Business Software&# and “Web application usability&# rather than “usability&#. The key is to write interesting content, and to network with bloggers and site owners so they want to link to your pages. To start, choose keywords that are relatively specific.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

seo.co

MAY 10, 2021

For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.” That sounds great, but most business owners and entrepreneurs just don’t have the time to crank out content on a regular basis. Optimizing your local business listings. Require pitches first.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Jennifer Aaker. Diana Adams. adamsconsulting.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). The two keys to search success are great content and links.

RSS 100

RSS Promotion PR PageRank 100

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

MARCH 20, 2018

Business blogging is now commonplace. Forbes is a traditional publisher increasingly reliant on bloggers for content. Yet while the popularity of and options for blog continue to expand, many businesses are still struggling to find blogging success. million bloggers in the U.S. million bloggers in the U.S.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. You're representing your business. If you can't, give it up" and "Learn grammar. You'd better be able to write a complete sentence."

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Can small businesses excel at content marketing?

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? Learn all of that in more in some of the best posts from the last year on blogging for business. Do You Show Appreciation to Your Favorite Bloggers? Tags: Blogging for Business. What are some of the most effective ways to attract more readers to your blog?

Best Practices 20

Best Practices Business Adwords Blogger 20

EMagine B2B Blog

JANUARY 6, 2019

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. Before delving into personas, ask these three questions about your business: How would you describe your business to a potential client? Business size (B2B).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Most businesses are better at marketing to customers who are off their site and away from their business than they are at marketing to customers who are on their site and already engaged. The Fundamentals of Off-Site Marketing.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Ongoing effort!"

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. SEM gets you on the front page for any keywords you bid on, but only in the paid search results. What’s more, social media supports SEO and even branding activities.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Hubspot

JANUARY 7, 2014

14) SEO SEM Social Media (Digital Search & Internet Marketing). These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. 16) The Blog Zone - A Community for Bloggers. Are you a blogger? 18) Harvard Business Review. 20) Business Development. Created: March 14, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank.

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). For local businesses like bars, restaurants, and shops, what are the best ways to do SEO? And how is this different from businesses that have a global audience? Ask your customers for reviews. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Martech

JULY 7, 2023

While some of the more complex settings may suit some, other professionals, such as bloggers, would just like access to basic tools on GA4 and are wasting time and money trying to understand features they don’t need to use. The truth is most bloggers and online businesses need only a simple setup and an understanding of the basic reports.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Advertising Agencies 96

Adobe Experience Cloud Blog

AUGUST 27, 2008

What are your top 3 tips to help business to business companies tackle the art of innovation? Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. For example, look at the Ad Age Power 150 blog rankings.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

JULY 7, 2010

This year, the market for dollars spent on ppc by businesses with less than 500 employees is projected to be $7B. Yet, for a 'marketing service' that was inconceivable less than 6 years ago, it's crazy to think there are more people hawking 'social media marketing' services, than delivering 'SEO/SEM' services. The list goes on.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Social Media Ad Agencies 28

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Speak Up Speaking engagements are an excellent source of high-quality leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Zoominfo

SEPTEMBER 17, 2018

Learn the strategies top marketing experts use to grow their businesses. Search Talk Live focuses primarily on SEO and SEM. Here’s the iTunes rundown: How do I start an online business? Get the right tips to take your business to the next level and get to work right away. Listen here. 4. Search Talk Live. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252