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Lead generation using white papers

Anything Goes Marketing

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Update 11/19/2006: Check out the blog: Marketing Interactions.

Paper 100
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Business Blogging – Do You Have What It Takes?

Webbiquity

To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. How do you get there? It takes time to build that. Commitment.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

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B2B Blogging Trends for 2011

Webbiquity

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. What trends are likely to emerge in the coming year?

Aggregage 100
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34 Compelling Content Marketing Stats and Facts

Webbiquity

Blogs (62%). – White papers and research reports (59%). 5 Business Blogging Statistics and Facts. Trailing only retail and brand sites, blogs rank as the third most influential digital resource guiding consumer purchasing decisions. – Case studies (65%). – Videos (63%). TopRank ).

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Five Ways to Get Better Business Blogging Results

Webbiquity

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows.