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Once You've Found the Right Influencer for Your Vertical, Then What?

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Content Marketer and travel blogger Lauren Monitz recommends checking out resources like SocialBlueBook.com and Influencer Institute to be sure you’re paying fair rates and following general best practices in your efforts. . Bridget Casey , a financial influencer and blogger, said: . “No Image source. .

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Elements of a Successful Online Sweepstakes

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To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. For another creative approach, consider a partnership for a co-branding campaign with an influential blogger. Believe it or not, some bloggers are entirely devoted to giveaways and giveaway enthusiasts.

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How We Fixed Webinars with Interactive Content

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After crowd-sourcing our agenda, we kicked off our Ask A Blogger Webinar with pre-submitted questions fielded by four panelists, and rounded off the experience with live questions from attendees. Content loading… Running an Engagement-Driven Webinar.

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Once You've Found the Right Influencer for Your Vertical, Then What?

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Content Marketer and travel blogger Lauren Monitz recommends checking out resources like SocialBlueBook.com and Influencer Institute to be sure you’re paying fair rates and following general best practices in your efforts. . Bridget Casey , a financial influencer and blogger, said: . “No Image source. .

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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

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Maybe they’re a blogger who is writing for a competitor. You’ll Conserve Budget by Not Chasing After People Who Were Never Really Interested. When somebody downloads gated content, can we really say it proves they want to buy our products? Perhaps they’re a college kid writing a paper. We don’t know.

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SnapWrap: What’s Hot in Marketing This Week?

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Hiring a guest blogger both allows for a fresh perspective on your site, and frees you up to focus on creating different kinds of content for your audience. How to Find Great Writers: Six Places to Start Your Search. Great writing is a necessary part of content marketing, and those who produce it are generally in high demand.

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The Anatomy of a Successful Tweet

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By that measure, bloggers are failed Facebook posters, and every Facebook post is a failed Tweet. An old writing adage suggests that novelists are failed short story writers, and that short story writers are failed poets -- suggesting that the short form is the most challenging. Although it's easy enough to throw 140 characters of something