B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

OCTOBER 16, 2012

5 or more comments per blog post? Take business blogs, for example. Blogs take time, inspiration and writing skills. They yield great results if done well, but there is nothing worse than getting excited about reading a business blog and finding the last entry was posted several months ago. What will it cost? Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter! Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

NOVEMBER 18, 2015

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Instagram had 100,000 downloads the first week, the same the second week, and in less than two months had a million users.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Register your website and blog with directories. When will you see results from social media and SEO? It takes time. Up to three months for social media messaging traction.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 31, 2013

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 12, 2012

Consider your website (and, hopefully you have a blog on the site) as the hub of your marketing system. Of course they will advocate online marketing and search! But the research is real, and the way people buy has changed dramatically. It’s time to change, too.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. The users of these tools often send an auto message that “suggests” that you visit their web site. Astounding! Have an online conversation?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 25, 2010

In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

SEPTEMBER 30, 2010

The volume and variety of messaging, group discussions, event listings, blogs and more will only get worse. Here are some good examples I selected from Laurel Papworth’s blog entry and Chris Boudreax’s Social Media Governance site : New Media and the Air Force. Mayo Clinic Blogging and Social Networking Guidelines.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

JANUARY 4, 2013

Online magazines created with curated content, blog posts, status updates, commenting on others’ content, all are good ways to participate in the conversation. If all we see from you are repetitive sales messages, we’re not going to engage, and we may not even listen.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 19, 2012

That is why the blog abandonment rate is over 90%. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? That is why, after stumbling around Twitter for a while, many delete their profiles.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

JUNE 4, 2012

Jones Tech Tools 4 Us blog post, Too Many Social Network Emails? This appears to be a handy tool to help those of use who don’t always remember what social media sites we signed up for and how to set notification preferences. Notificationcontrol.com was created by Ben Lang and Tim Kendall. I found it from a link on John L.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JULY 11, 2011

You will learn how other B2B marketers use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging. You can watch this video in full screen or on YouTube by clicking in the lower right corner of the video screen above.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. Is that a self-serving promotion? So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

MAY 3, 2011

You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. Once you have relationships with thought leaders in your space, you’ve built social equity. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JANUARY 31, 2012

I like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

SEPTEMBER 15, 2010

You update profiles, approve and edit blog entries and message your followers. With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval. Transparent.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). Too few tweets and your prospects won’t be engaged. Let’s apply the elements of the equation to B2B marketing on Twitter.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

APRIL 9, 2013

Don’t be part of the 65% of businesses who haven’t updated their blog in a year (see the blogging.org Infographic in Jeff Bullas’ post, Blogging Statistics, Facts and Figures in 2012 – Infographic ), or the sad company that has a Twitter account with few or no tweets. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100