Stevens & Tate

FEBRUARY 29, 2024

Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. TikTok was launched globally just five years ago, in the fall of 2017. Be adaptable and open to change. It’s now predicted to have 1.8 Agility is vital.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. Similarly, TikTok is strongly associated with exploration, but can be a means for bragging.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

DECEMBER 8, 2021

B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. B2B Influence. The thing with B2B marketing is that it’s not really a bright and shiny object. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Contently

SEPTEMBER 24, 2021

If that sounds a lot like TikTok … that’s because it is. Or as the Verge put it : “Instagram is focusing on becoming TikTok.” “Instagram is focusing on becoming TikTok.” Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. all blog posts) Yes(?) Your pricing will vary based on your traffic volume.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy.

Research 242

Research B2B Marketing B2B Budget Programs 242

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. There’s no better way to optimize your website than to work with digital marketing experts. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

JANUARY 10, 2022

B2B content marketing studies and research: B2B content consumption grows again. If it seems to you that you are seeing more B2B content that is more engaging and effective, you aren’t imagining things. New research shows that B2B content engagement growth increased from 2020 to 2021. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. Practice Proper Channel Management. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced. million users and some 1.8

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

AUGUST 11, 2023

MarketingCharts TikTok Adds New Required Labels for AI-Generated Content TikTok in March implemented rules requiring the identification of AI-generated content on the social platform, and it recently rolled out greater enforcement of those rules, aiming to more prominently label AI-generated realistic scenes, TikTok recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

ClearVoice

JANUARY 3, 2022

B2C marketing trends: Coca-Cola seeks new way to connect with consumers on TikTok. If your brand still hasn’t quite figured out what to do (if anything) with TikTok, you may not be as far behind others as you might think. Coca-Cola has just started its efforts to connect with consumers on TikTok. In fact, Coca-Cola U.S.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. It’s ephemeral.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media also provides access to a key demographic for B2B businesses, the decision-makers.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Drew Neisser

JANUARY 12, 2024

Tune into this episode with Tyler Lessard , VP of Marketing at Vidyard , as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset.

Video Marketing 52

Video Marketing B2B Marketing & Strategy B2B Marketing 52

ClearVoice

DECEMBER 8, 2021

B2B Marketing Trends: New York’s “Call to Care” initiative receives top B2B campaign honors. B2B Marketing Trends: New York’s “Call to Care” initiative receives top B2B campaign honors. Social Media Marketing Trends: Disney, TikTok combine forces, add voices to text-to-speech feature.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. In contrast, a D2C beauty or lifestyle collaboration could have a bigger impact on Instagram or TikTok.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. This blog post will review three tried and true strategies to improve your demand generation. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

ClearVoice

FEBRUARY 7, 2022

What do tacos, teens, TikTok, and the metaverse have in common? B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. Social media marketing trends: TikTok’s ‘Instant Pages’ enhance quick, simple shopping experiences. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. TikTok is an excellent example of this. Is My Audience on TikTok?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Webbiquity

NOVEMBER 2, 2021

Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Maybe you found them on Instagram but they also have a blog or a YouTube channel. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. Post About What Interests You.

Social Media 323

Social Media Tips Media Network Marketing 323