Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. Enable Enhanced Measurements In GA4. Before creating events, I strongly recommend setting up enhanced measurements in Google Analytics 4. . Enabling enhanced measurements allows GA4 to track additional data. . Select Web. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Some may not even tag your brand while talking about their problems online. What do you need for better customer retention? Monitor brand mentions.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Marketing Insider Group

OCTOBER 17, 2023

Over 50% of marketers say keyword rankings and organic traffic are the top ways to measure SEO strategy success. Take a look at their meta tags, content quality, and site structure. Are there industry blogs or news sites you should be reaching out to? Check out their blogs, articles, and landing pages.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

KoMarketing Associates

OCTOBER 12, 2022

While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . Sign into Google Ads.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake. For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized. Remember: Engaging material encourages repeat visits!

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Thinkers360

MARCH 7, 2024

In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. This is no truer for a thought leader brand than it is for a corporate brand.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website. Quick Takeaways.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Guest posting on high-quality websites is an effective inbound marketing technique.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Contact Jeff Stollman Score: 30.95 Score: 30.36

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Others will swear by it and treat it like an essential part of their marketing strategy. That's why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98 Something that’s a true measure of expertise and hard to fake. 34 Dr Muddassir Ahmed, Ph.D

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. Number formatting for currency and all other measurements.

Personalization 75

Personalization Guidelines Template Rules 75

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Our collective 50 years of experience in marketing technology includes AI expertise. But much of it suffers from a common flaw: tagging.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Scoop.it

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. It’s also complete with ALT text and ARIA tags for users with screen readers.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media. They might blog, but only inconsistently, and they might avoid social media.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52