KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. For today’s architecture, engineering, construction (A/E/C) firms, this evolving set of tools, trends, and techniques can look like a double-edged sword.

Planning 48

Planning Work Management Trends Marketing Management 48

Hubspot

AUGUST 30, 2019

Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. In short, your brand needs a manager to ensure its success. For that reason, brand management extends far beyond marketing. Shall we dive in?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Convince & Convert

AUGUST 11, 2010

Living near Sedona, AZ for 6 years is giving me vortex poisoning. We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. The blog will remain the same. No idea what a Hoosier is. Decided to find out first-hand.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. Intentional marketing strategies NOT accidental marketing. What’s the antidote?

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Buzz Marketing for Technology

JULY 24, 2008

Blogs (28). 50 essential knowledge management sites and blogs. Uncommon Knowledge: the story so far. 12 ways to define your blog, brand or site. Why doesnt collaborative blog ranking exist? Stephanie So (6). Today’s featured site: the JibberJobber blog. Categories. Announcements (26).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Contently

OCTOBER 12, 2018

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. They’re outward facing articulations of your brand, but they’re far from brand architecture.” Tell Great Stories. Choice of Marketing Leaders.

Thought Leadership 166

Thought Leadership Startups Class Paid Search Agency 166

Hinge Marketing

JUNE 24, 2020

But the role our websites play in our marketing and business development efforts continue to evolve. Professional services marketers must continue to make the case to their leadership teams that it is time to invest in a more sophisticated website. As your marketing plans evolve, so too should your website.

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

Hubspot

MAY 27, 2015

When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. As long as it’s easy on the eyes and the buttons all work, it’s considered a success. But inbound marketers can’t have that attitude. Or, you could make one from scratch. It’s up to you).

Marketing Websites 28

Marketing Websites Buyer Personas Click Rate Paid Search Agency 28

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Could your business be the one to launch the next big SaaS success story? If you haven’t considered it before, it’s worth looking at.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Most successful 6-figure Shopify stores have one thing in common—they use a custom domain. And you probably already know that. People buy based on emotions. Technical SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hinge Marketing

FEBRUARY 13, 2017

It is essential to the success of any marketing and business development program. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. There are many ways to define a brand. Brand Identity. Brand Tools. Brand Launch. Brand Building.

Work Management 96

Work Management Process Marketing Management Service 96

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " What is growth hacking? On the surface, it might look a little intimidating. Let it run.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

ClearVoice

JULY 19, 2022

“Why does content marketing take time to produce meaningful results?”. High-performing content marketing campaigns take a ton of effort so it’s no surprise why people are keen on finding that out. What content marketing is not. To avoid false assumptions about how content marketing works, you first need to know what it’s not.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

seo.co

JANUARY 3, 2021

What is Digital Marketing? + Why is Digital Marketing Important? + The Cornerstones of Digital Marketing. Framing Out Your Digital Marketing Strategy. Building a Marketing Funnel. SEO.co: Your Digital Marketing Partner. What is Digital Marketing? Table of Contents.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

DAGMAR Marketing

SEPTEMBER 4, 2018

While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. Your website is the foundation of successful SEO. These are all unique qualifications that aren’t usually found in one person. SEO for law firms.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74

Parse.ly

JUNE 3, 2022

has the edge on GA for content teams, especially when it comes to providing actionable content analytics and metrics that marketing teams care about. Measure the content that drives the highest value over all social networks. Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Class Google 52

Hinge Marketing

MAY 13, 2015

Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Did I mention that its free)?

CMS Development 48

CMS Development Online Marketing Tools Marketing Analytics Tools 48

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Hinge Marketing

JULY 18, 2019

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Convert

JANUARY 24, 2023

Picture a grocery store’s aisles: Even if you’ve never been to this specific one before, you can almost always find your way to where the drinks are. This isn’t only because you have the overhead aisle signs to guide you (although they play a huge role in it), but the sections and departments are organized in a way that just makes sense.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 24, 2015

As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2013

So what’s a marketing manager, PR professional or SEO specialist to do? Use effective SEO tools and marketing metrics. When Search Becomes Invisible by MediaPost Search Blog. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Create link-worthy content.

Paid Content 100

Paid Content Tactics SEO Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Top Ten Secrets for a Successful Workshop » Skills for the Knowledge Worker. Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. dougwri RSS. dougwri Comments RSS.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Enjoy the answers and feel free to share the post across your social channels.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Best Software List for mid-sized buSINESS Best Software List for small business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52