Content Standard

NOVEMBER 4, 2021

If a customer knows they can trust your brand to be a voice of reason in the decision-making process, that’s invaluable for both them and your brand. But how exactly can your brand go about building authority? And how does content marketing fit into the equation? Strive for content that is: Altruistic (i.e.,

Ad Building 142

Ad Building Branding Brand Identity Content Marketing 142

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Today, I’m sharing 5 highlights from the show to guide your search strategy this year and beyond: 1. Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Content Standard

JUNE 17, 2020

Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. Quality content is also purposeful.

Marketing & Strategy 137

Marketing & Strategy Content Creativity SERP 137

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

ConvertKit

JUNE 26, 2020

16 best practices to guide your Instagram marketing. Don’t put all your eggs in the Instagram basket. So to help make things a bit easier for you, I’ve put together a list of the best practices you should be following on Instagram, so you can be confident with your marketing strategy!

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

ClearVoice

JULY 27, 2022

Branded content is everywhere today, from apps to your local newspaper to that DIY photo you found on Pinterest. In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing?

Examples 52

Examples Branding Brand Identity Content Marketing 52

Hubspot

JUNE 1, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Work Management Effectiveness 93

Ontraport

DECEMBER 3, 2019

Did your parents ever turn one of your childhood chores from a boring, repetitive task into a game? If this scenario sounds at all familiar, your parents tapped into the power of gamification. By adding a fun element to your online course, you are creating motivation and inspiring engagement in a new, refreshing way.

Course 98

Course Word of Mouth Marketing & Strategy Customer Satisfaction 98

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing.

Campaigns 134

Campaigns Planning Tips Branding 134

Moz

FEBRUARY 14, 2021

Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

ConvertKit

AUGUST 7, 2020

5 simple tips to organically grow your Instagram following. The quest for more can lead you to attract the wrong audience for your business. You might attract more followers, but those people likely won't stick around for long—and they certainly won't buy your products or services. You post a photo, video, or story.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. In this article, you will find the top strategies to drive sales productivity in an organization. Strategies to Drive Sales Productivity: 1. To make sure that your cold calling is effective, you can prepare personalized cold calling scripts beforehand.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. Define Your Target Audience.

Copywriting 64

Copywriting Allocation Work Management Marketing Management 64

Buffer

AUGUST 19, 2019

Copywriting is one of the most essential skills for a marketer to have. Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Good copy is everywhere!

Social Media 74

Social Media Course Copywriting Media 74

Hinge Marketing

FEBRUARY 27, 2015

If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. View the video to discover how to extend the life of your content in order to earn the most ROI. Content Marketing'

Top of Funnel 48

Top of Funnel Content Linkedin Marketing Funnels 48

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? We explore 7 tips to help you get the most from video creation. Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

ConvertKit

FEBRUARY 16, 2021

Get super specific with your audience.”. In your quest to become a successful creator, you’ve probably come across this popular tip—and you’re far from alone in this. How can I create the right content for my niche audience? Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Optinmonster

FEBRUARY 10, 2024

Do you want to learn how to grow your blog, just like the heavy hitters in your niche? With a little know-how, you can transform your blog from an “also-ran” into a champion. Make Your Site Easy to Use Make your layout easy to understand. Put your search box somewhere clearly visible.

Blogger 89

Blogger Long Tail Marketing Opt-out Opt-in 89

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. Contents 1. Real-Time Personalized Videos 4. Everyone likes to feel special. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

ConvertKit

OCTOBER 22, 2019

Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to offer a valuable lead magnet or a free incentive that is given to subscribers in exchange for their email address.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Kath Pay , Marketing Director at cloud.IQ Kath Pay , Marketing Director at cloud.IQ Persuasion Architecture. Emotion Driven Behavior. Social Proof.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Cross-Selling Television marketing 48

Hubspot

SEPTEMBER 8, 2016

One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior. Pro Tip: Roundups rock.

Examples 28

Examples Content Curation Newsletter 28

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 95

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 95

Hinge Marketing

MARCH 19, 2015

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. So where’s the disconnect?

Top of Funnel 48

Top of Funnel Contact Marketing Marketing Funnels Contacts 48

Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google’s guidelines. Are other reputable sites in your industry referencing your content?

Guidelines 279

Guidelines Lead Scoring Lead Ranking SERP 279

Hubspot

DECEMBER 19, 2014

Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. Scary story , right? Where to Use These Photos in Your Marketing. 1) On Your Homepage. 2) On Your Landing Pages.

Work Management 28

Work Management Marketing Management Copyright Landing Pages 28

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. And if you do what others are doing in your industry, you won’t achieve your brand’s true potential.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. At its core, SEO is the process of increasing your website’s ranking on search engines.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

SEPTEMBER 17, 2015

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. They may be just what you need to maximize donations.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. for services such as creating quality content for clients).

Video Marketing 302

Video Marketing Product Generation Lead Ranking 302

Go Beyond SEO

APRIL 11, 2024

In this article, we will explore targeted strategies and share tips on how to effectively utilize social media for pest control , ensuring a strong online presence and increased business growth. Pest control businesses, in particular, can leverage the power of social media to boost their business and reach a wider audience.

Social Media 78

Social Media Media Business Ideal Customer Profiles 78

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. What Is a Blog? A blog is literally short for "web log." ugh, where do you even start?

Template 101

Template CMS Development Domain Buyer Personas 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. But there''s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

Twitter 28

Twitter Linkedin Facebook Click Rate 28