illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024?

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. 39 Scott Steinberg FutureProof Strategies – The Futurist Trends Consulting Firm Contact Scott Steinberg Score: 31.57 Congratulations to all our Legal & IP influencers who participated! Join us today !

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Social listening will become even more important, as will user-generated content.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Repurpose social content across channels.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. In this blog, we explore the opportunities that lie ahead for PR professionals. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work.

PR 62

PR Forecasting Campaigns Analysis 62

Trade Press Services Newsletter

FEBRUARY 1, 2024

Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

ClearVoice

SEPTEMBER 22, 2023

This trend shows no signs of stopping, especially with the massive traction AI is getting. While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What do you think are some big bets that advertisers should keep their eyes on in 2024? The post 2024 Partner Predictions with Oracle Advertising appeared first on Digilant.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Digilant

JANUARY 25, 2024

This strategy persists even as media consumption habits have significantly evolved. The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. A startling 75% of these budgets, or between $7.5 In 2023, the average U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 97

Social Media Media Planning Social Marketing 97

ClearVoice

SEPTEMBER 22, 2023

This is a trend legal companies shouldn’t miss. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar.

Rules 91

Rules Storytelling Content Distribution 91

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. I advise both tech buyers and sellers on what trends Lopez Research sees unfolding and where there are opportunities and challenges, especially as it relates to AI adoption.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. B2B SaaS Marketing vs.Sales Gary Vee, mega influencer and Vayner Media’s CEO has talked about authenticity and consistency as the key to audience engagement for several years. The first step is to clarify marketing vs. sales.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. This trend will continue as efficiency is paramount. If you aren’t already on good terms with your finance team and CFO, then make that a priority.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Black Hat USA Date: August 3-8, 2024 Black Hat USA is a premier event for the cybersecurity community, focusing on the latest in information security research, development, and trends.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

JANUARY 14, 2024

Whether you’re a marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial. In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Not possible to share scheduled reels directly on stories.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Thinkers360

MARCH 1, 2024

She is featured, in Thinkers360’s annual Leaderboards, Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 ,and Announcing the Thinkers360 Top Voices EMEA 2023 , to name a few.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52