Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. What Does this Mean for Marketers?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. If you’re interested in learning more about buyer personas, check out these articles: Buyer Personas: The Missing Piece of Your SEO Strategy.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. In this phase, they might read a blog post titled “How to Track Complex Projects on Your Phone.”. For instance, a blog is a great way to build your organic traffic and brand authority. Phase 2: Consideration.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

OCTOBER 31, 2018

When it comes to killer content marketing, Hubspot takes the top spot –with a blog filled with valuable material, accompanied by a social strategy that is equally as entertaining as it is engaging, it’s no wonder. Specifically, by asking for contributions to their blog. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

FEBRUARY 20, 2018

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website issues and offer feedback to improve your search rankings. Check out our recent blog post for more personalization statistics. 3. Real-time Personalization. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

OCTOBER 20, 2021

. “Don’t forget that while people come into your organization to perform a specific job—they might have backgrounds in other departments,” says Kerry Moore, VP of talent acquisition at ZoomInfo. Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The post 10 Most Popular Marketing Articles of 2018 appeared first on ZoomInfo Blog. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

OCTOBER 25, 2018

For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics. Improve and scale your SEO efforts. For more information about ZoomInfo, contact our sales team today. Search engine optimization is a never-ending process of adjustments and reactions.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

SEPTEMBER 16, 2018

If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions. Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Zoominfo

JUNE 20, 2018

4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. SEO has taken over as one of the most important marketing tactics. Content Syndication. 5. Email Marketing.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it! What is marketing attribution? What do these results mean?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. We hope you were inspired by Topline’s stories of their own campaigns in today’s blog. The post 5 Examples of Memorable B2B Direct Mail Campaigns appeared first on ZoomInfo Blog.

Paid Content 182

Paid Content Campaigns Examples B2B 182

ClearVoice

APRIL 30, 2020

SEO or on-page lead generation tools. From managing a full contact database to publishing a blog, HubSpot provides sales and marketing teams with everything they need to generate leads and function as a well-oiled machine. Cost : Pricing isn’t readily available for ZoomInfo, however, they do offer a free version.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Zoominfo

OCTOBER 2, 2019

Given their tight budgets, these startups tend to be craftier than the average company when it comes to SEO, pay-per-click advertising, social media, and other digital channels used to promote their brand and reach a larger audience. . Learn more about ZoomInfo by contacting our sales team today.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

MAY 29, 2018

For more information about important SEO and marketing considerations, check out the following articles: How to Boost Organic Traffic to Your B2B Blog. Bolster Your SEO Strategy with PR. For more information about ZoomInfo, contact our sales team to learn how our contact database can connect you with your ideal buyers.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. If you’re ready to scale your marketing programs and see a drastic improvement in marketing results, contact ZoomInfo today.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

OCTOBER 16, 2018

Keywords and phrases: Consider your SEO strategy and the keywords you target organically. For more information about improving your marketing efforts, contact ZoomInfo today. The post The Beginner’s Guide to Using Reddit for Market Research appeared first on ZoomInfo Blog.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JANUARY 31, 2019

To learn more about optimizing your company’s web presence, check out these helpful articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

DealSignal

JANUARY 20, 2023

This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). Additionally, it may take some time for the content to start generating leads.

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io Zoominfo D&B Hoovers Datanyze Insider RevDriver BuiltWith Free Trial 5. Mailshake Read About – Websites Like Zoominfo 11.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

DECEMBER 3, 2019

For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics. Improve and scale your SEO efforts. For more information about ZoomInfo, contact our sales team today. Search engine optimization is a never-ending process of adjustments and reactions.

B2B Marketing 100

B2B Marketing Lead Ranking Lead Scoring B2B 100

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. They create the most unique marketing content in their field, from engaging blog posts to immersive visual imagery. It’s no secret, data has revolutionized marketing. Now imagine a team of “scientists”.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

MARCH 4, 2021

Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Zoominfo

SEPTEMBER 25, 2019

Organic Jam This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. We hope you were inspired by Topline’s stories of their own campaigns in today’s blog.

Paid Content 100

Paid Content Campaigns Examples B2B 100

Webbiquity

APRIL 15, 2013

Near the top of the list (assuming the default sort: by volume of visits, descending) you’ll likely see the major search engines, industry news and association websites, partner sites, popular social networks, and large online directories (such as YellowPages.com, Hoovers, and ZoomInfo). Search Engine Optimization (SEO) Web Analytics'

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

MARCH 1, 2021

Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel. Web Analytics.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JUNE 6, 2018

If you haven’t looked at your career page recently, today’s blog post is for you! That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. Of course, SEO is a multifaceted strategy that takes a significant amount of time and effort to master. Keep reading! Use a simple, eye-grabbing design.

Organization 250

Organization Ad Building Tips Keywords 250

SalesIntel

FEBRUARY 19, 2024

Generating leads from your website using SEO tactics to fill the sales pipeline is another great way to boost sales. Read Now – Alternatives to Zoominfo 4. Conversely, the marketing team can help identify key conversations and targets that appear on social media and pass those to salespeople to reach out to.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . From there, you can run an analysis in an SEO tool of your choice to see what keywords these directories are ranking for organically.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. ” Britt Teravainen Jake Rice has been promoted to Content Strategist & SEO Lead at Microsoft. Schedule A Call The post B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership appeared first on B2B Marketing Blog - TopRank®.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98