SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. But just like buyer personas , they should be based on real data. Segmentation: Understanding commonalities within your client base allows you to segment lists.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

FEBRUARY 20, 2018

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website issues and offer feedback to improve your search rankings. Check out our recent blog post for more personalization statistics. 3. Real-time Personalization. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JUNE 20, 2018

Using industry terms—these tools provide you with the information you need to create buyer personas. 4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. Content Syndication.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Instead, they analyze customer data and construct comprehensive buyer personas made up of key traits and characteristics shared by their best customers. Make your buyer personas more human.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

JANUARY 31, 2019

To learn more about optimizing your company’s web presence, check out these helpful articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP ) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

AUGUST 2, 2018

Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. A content calendar that only speaks to one buyer persona or channel at a time is incomplete. Analyze your buyer personas. Which subjects or topics? But, there’s no way around it.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

SEPTEMBER 4, 2018

In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. 2. Views: Similar to pageviews on a blog post, the more views your videos get, the more they will be favored by the YouTube search algorithm. Let us explain.

Youtube 150

Youtube Advertising Channels Optimization SEO 150

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Search Talk Live focuses primarily on SEO and SEM. SEO 101 is search engine optimization from the very beginning. This podcast will teach you SEO from square one. The Blogging Millionaire.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. We're back with more feedback from real ZoomInfo customers!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. Latent Semantic Indexing and SEO.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

OCTOBER 1, 2018

If you’re unfamiliar with compounding content, today’s blog post is for you. Any type of content can be categorized as compounding—including blog posts, webinars, infographics and more. Compounding blog post: In the same year, the same company publishes a blog post titled “How to Build a Marketing Technology Stack.”

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Rev

JANUARY 18, 2023

You’d start by defining your ideal customer profile and developing buyer personas, then create messaging and content that aligns with each stage of the customer journey. For example, you might create blog posts, whitepapers, infographics and social media posts. We’ll discuss that soon. But first, your ICP needs an update.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

NOVEMBER 8, 2018

The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. It is our hope that this post will help you strategize efficiently to reach your best buyers faster. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. It’s evident that blogging is an effective tactic for B2B organizations. Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Vidyard

JANUARY 6, 2022

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Zoominfo 2.5 Why Closed Captioning is Important 2.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Blog Videos on Websites 3.5.1 Optimize the Video and the Page for SEO 4.7 Sharing a Content Asset, Article, or Blog Post 2.10 Video SEO 7.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

SEPTEMBER 11, 2018

Welcome to the latest edition of our B2B blog post round-up series ! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. Keep reading today’s blog post for the answer.

Trade Show 140

Trade Show B2B Zoominfo Buyer Personas 140

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

The ABM Agency

APRIL 30, 2023

In this blog post, we’ll examine how combining ABM and inbound marketing can create powerful results, as well as the data-driven tools needed to implement them effectively. Data Collection: Gather data on your target accounts from various sources like CRM systems or third-party platforms like ZoomInfo.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Vidyard

SEPTEMBER 14, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Zoominfo 2.5 Why Closed Captioning is Important 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video SEO Statistics 2.10 How a Video Knowledge Base Boosts Your Video SEO 3. Blog Videos on Websites 3.5.1 Optimize the Video and the Page for SEO 4.7 Sharing a Content Asset, Article, or Blog Post 2.10 Video SEO 7.1 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Zoominfo 2.5 Why Closed Captioning is Important 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Zoominfo 2.5 Why Closed Captioning is Important 2.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Better SEO 2.3 Tailor Your Video and Your Message to the Buyer Persona 1. Video SEO Statistics 2.10 2: Video Chapters Improve Video SEO and Discoverability 4.3 #3: Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Zoominfo 2.5 Why Closed Captioning is Important 2.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65