Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! For this reason, the experts at ZoomInfo put together the following buyer persona infographic. If you’re interested in learning more about buyer personas, check out these articles: Buyer Personas: The Missing Piece of Your SEO Strategy.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

AUGUST 11, 2020

SEO and Keyword Research : Coupled with intent and behavioral data, you can begin to incorporate the specific keywords and phrases your ideal clients are searching for into published content. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JULY 13, 2020

Additionally, personas can help to enhance SEO strategy. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Identify buyer personas! Where Does Data Fit In?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Marketing Insider Group

JULY 10, 2023

Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Buyer intent is a competitive sector, so you can probably customize a good deal by haggling with your sales rep.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

MAY 25, 2022

ZoomInfo has several integrations, proprietary technologies, and methods of collection that profile over 8 million technology pairings in the categories of enterprise applications, hardware/OS/systems environment, virtualization, security, and networking. Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

OCTOBER 20, 2021

. “Don’t forget that while people come into your organization to perform a specific job—they might have backgrounds in other departments,” says Kerry Moore, VP of talent acquisition at ZoomInfo. Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! ZoomInfo MarketingOS Finally, ABM with data you can trust. How do SEO experts celebrate improved search rankings? What do black hat SEOs serve at Thanksgiving dinner? Who’s there?

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Zoominfo

FEBRUARY 20, 2018

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website issues and offer feedback to improve your search rankings. If you’re looking to gather more information about your prospects and customers, ZoomInfo can help. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 5 Important SEO Lessons for Modern Marketers. As a result, modern marketers must understand the basic principles of SEO in order to survive and succeed in our hyper-competitive digital marketplace.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

APRIL 8, 2018

Blogging and SEO Statistics: 10. For more information about lead generation and B2B marketing campaigns, contact ZoomInfo today. The post 33 Business Blogging Statistics appeared first on ZoomInfo Blog. 81% of companies consider their blogs “useful,” “important,” or “critical” ( source ). Click-through rate has a.67

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

Zoominfo

OCTOBER 31, 2018

PointBlank SEO. Another example comes from Point Blank SEO, a link building blog run by author, Jon Cooper. Within just 24 hours of his post appearing on Moz, Point Blank SEO saw an increase of 400 page views from the referral. For more information about ZoomInfo, contact one of our sales reps today.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

AUGUST 11, 2020

SEO and Keyword Research: Coupled with intent and behavioral data, you can begin to incorporate the specific keywords and phrases your ideal clients are searching for into published content. Studying your past closed-won/lost deals can help you visualize your ideal customer. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! 5 Key Differences Between B2B SEO and B2C SEO. Search engine optimization (SEO) is no exception to this rule. Understanding these differences can drastically change and elevate your SEO strategy.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

FEBRUARY 1, 2021

link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. Who will manage the uploading and search engine optimization (SEO)? Countless companies make huge investments in CRM systems only to be left wondering why they aren’t experiencing ROI and value as expected. The culprit? prospective customers).

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 20, 2018

4. Search Engine Optimization (SEO). The purpose of SEO is to improve your site’s ranking in search engines like Google, thus increasing visibility and, subsequently, website traffic. SEO has taken over as one of the most important marketing tactics. Content Syndication. 5. Email Marketing.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 25, 2018

Improve and scale your SEO efforts. For more information about ZoomInfo, contact our sales team today. The post Predictive Intelligence and the Future of B2B Marketing appeared first on ZoomInfo Blog. Search engine optimization is a never-ending process of adjustments and reactions.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

APRIL 30, 2020

SEO or on-page lead generation tools. Available features : Although Unbounce is a dedicated landing page builder with an easy-to-use drag-and-drop feature, it also offers A/B testing, analytics, form creation, SEO management, and more. Cost : Pricing isn’t readily available for ZoomInfo, however, they do offer a free version.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Contact our sales team today to learn how ZoomInfo can improve every step of the go-to-market process with our leading B2B contact database. Organic Jam.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

SEPTEMBER 16, 2018

Example Three: You study your competitors’ recent hires and see that many of them have hired blog writers that also have extensive SEO experience– which many of your writers lack. Content marketing and SEO have become intrinsically linked and content writers must be comfortable with SEO best practices.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Zoominfo

OCTOBER 2, 2019

Given their tight budgets, these startups tend to be craftier than the average company when it comes to SEO, pay-per-click advertising, social media, and other digital channels used to promote their brand and reach a larger audience. . Learn more about ZoomInfo by contacting our sales team today.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

OCTOBER 10, 2019

For one, they show that attribution modeling has helped marketers develop a better understanding of SEO/SEM and content marketing ROI. To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today. What do these results mean?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

OCTOBER 16, 2018

Keywords and phrases: Consider your SEO strategy and the keywords you target organically. For more information about improving your marketing efforts, contact ZoomInfo today. The post The Beginner’s Guide to Using Reddit for Market Research appeared first on ZoomInfo Blog.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 25, 2019

In the past, SEO was somewhat of a mystery. But now, with artificial intelligence and machine learning, advanced SEO tools can quickly identify website problems and offer feedback to improve your search rankings. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3. Contact us today.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Zoominfo

MAY 29, 2018

For more information about important SEO and marketing considerations, check out the following articles: How to Boost Organic Traffic to Your B2B Blog. Bolster Your SEO Strategy with PR. For more information about ZoomInfo, contact our sales team to learn how our contact database can connect you with your ideal buyers.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

JANUARY 31, 2019

To learn more about optimizing your company’s web presence, check out these helpful articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Zoominfo

DECEMBER 5, 2018

If you’re ready to scale your marketing programs and see a drastic improvement in marketing results, contact ZoomInfo today. The post The B2B Marketer’s Ultimate Guide to Reddit appeared first on ZoomInfo Blog. r/marketing. /r/advertising. r/advertising. /r/Entrepreneur. r/Entrepreneur. /r/SEO. r/analytics. /r/socialmedia.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io Zoominfo D&B Hoovers Datanyze Insider RevDriver BuiltWith Free Trial 5. Mailshake Read About – Websites Like Zoominfo 11.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

DealSignal

JANUARY 20, 2023

Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). That being said, SEO can be a complex and time-consuming endeavor that requires a lot of expertise. However, it can be time-consuming and costly to produce high-quality content on a regular basis.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

FEBRUARY 5, 2020

Mobile Search and SEO Trends Mobile searches featuring the term “best” have increased by up to 80% ( source ). Contact ZoomInfo today to learn how our B2B contact database can grow your marketing initiatives and scale results for increased success. More than 5.6 billion people have an active email account ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

DECEMBER 3, 2019

Improve and scale your SEO efforts. For more information about ZoomInfo, contact our sales team today. Given the time and energy that it takes to create content, these insights are essential to a streamlined, efficient content creation strategy. Search engine optimization is a never-ending process of adjustments and reactions.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100