Zoominfo

AUGUST 7, 2018

As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. So, what is a modern SEO professional to do? Why must SEOs pay attention to buyer personas? Glad you asked!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! He used the Sales Force. How do SEO experts celebrate improved search rankings? What do black hat SEOs serve at Thanksgiving dinner? What do hippies and SEOs have in common?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Think of all the ways AI is used to streamline internal processes, increase automation, and drive greater efficiency across a company. What Does this Mean for Marketers?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Increase sales and customer retention.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. Maybe they didn’t taste great (we never sampled them!) Organic Jam.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. 4. Search Engine Optimization (SEO).

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

OCTOBER 25, 2018

Lead scoring is the process or system used to rank the sales-readiness of each lead you generate. Although manual lead scoring can be effective, this process has its flaws. For more on predictive analytics and content marketing, check out our recent blog post: The Content Marketer’s Guide to Predictive Analytics.

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

OCTOBER 10, 2019

It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it!

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. How DealSignal streamlines Hot Leads Generation 4 Steps to Convert Hot Leads into “Hot Sales” Conclusion Learn more about Leads Generation & Intent Data Hot Leads: What are they? How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

SEPTEMBER 16, 2018

If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions. To do this, work with team managers to assess their direct reports. 1. Identify staffing objectives for the future.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Customer Experience.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. SEO or on-page lead generation tools. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

OCTOBER 2, 2019

Product development is no easy process, but some of the most successful ideas stem from failure and a willingness to pivot. Nail down key sales metrics so you’re able to quantify your growth – which, in turn, can help justify further product development and additional rounds of funding. . Growth and expansion go hand-in-hand.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

DECEMBER 3, 2019

When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. Lead scoring is the process or system used to rank the sales-readiness of each lead you generate. Although manual lead scoring can be effective, this process has its flaws.

B2B Marketing 100

B2B Marketing Lead Scoring Lead Ranking B2B 100

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. Maybe they didn’t taste great (we never sampled them!)

Paid Content 100

Paid Content Campaigns Examples B2B 100

Zoominfo

OCTOBER 16, 2018

Keywords and phrases: Consider your SEO strategy and the keywords you target organically. To use Reddit during the keyword research process, simply monitor the conversations happening in your space. For more information about improving your marketing efforts, contact ZoomInfo today. Do certain terms and phrases keep coming up?

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Zoominfo

JANUARY 31, 2019

Simplify the purchase process. Because you already know most micro-moments take place via smartphone, it’s important to optimize the buying process for mobile devices. Test your website and landing pages on a variety of devices and enter the sales funnel through all imaginable outlets. Modern Marketing and Micro-Moments.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Top Rank Marketing

AUGUST 30, 2023

” Brooke Osmundson Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

MKT1

JUNE 16, 2022

Quick note: I’m using SDR (Sales Development Rep) to mean SDR or BDR (Business Development Rep). Meeting focus vs. full-funnel conversion focus: SDRs will often over-index their lead gen and outreach on the audience that gets them meetings. Marketing tends to take a more full-funnel approach.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Sales Qualified Leads Planning 52

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. Let’s go over a couple of examples.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 6, 2018

If you haven’t looked at your career page recently, today’s blog post is for you! That’s why search engine optimization (SEO) needs to be at the forefront of your strategy. Of course, SEO is a multifaceted strategy that takes a significant amount of time and effort to master. Provide an easy application process.

Organization 250

Organization Ad Building Tips Keywords 250

Directive Agency

FEBRUARY 28, 2022

As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). They’ve browsed your website, read a blog post or two, searched some reviews, and maybe even liked some social media posts. We're back with more feedback from real ZoomInfo customers! Sales agrees!

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147