Top 40 B2B Marketing Blogs - B2B Marketing Zone
WebMarketCentral
SEPTEMBER 9, 2009
Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. Tags: Blogging for Business.
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Best of 2008: Blogging for Business, Part 3
WebMarketCentral
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?
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Best of 2008: Blogging for Business, Part 2
WebMarketCentral
JUNE 24, 2009
Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.
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Best of 2008: Blogging for Business, Part 1
WebMarketCentral
APRIL 27, 2009
What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Acknowledge other bloggers you admire?
New Blog, Old Tool
WebMarketCentral
MARCH 8, 2007
A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services. Second, GoogleFight is a tool mentioned here previously in my post on e-words vs. ewords.
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Best of 2008 (So Far) - Blogging for Business, Part 1
WebMarketCentral
SEPTEMBER 8, 2008
Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging.
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Best of 2008: Sales & Marketing Copywriting
WebMarketCentral
FEBRUARY 24, 2009
Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing?
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Best of 2007: Articles and Blog Posts on Strategy and Branding
WebMarketCentral
FEBRUARY 20, 2008
Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Sales continued falling to 212,017 in 2004, its worst performance since 1992. and "What are best ways to communicate my brand message?"
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Will Content Marketing Kill Trade Publications?
WebMarketCentral
NOVEMBER 9, 2009
Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.
Best of 2008: Strategy and Branding, Part 1
WebMarketCentral
JUNE 3, 2009
What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine?
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Best of 2008: Social Media Optimization, Part 5
WebMarketCentral
SEPTEMBER 3, 2009
Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.
Best of 2008: WordPress Tools and Tips
WebMarketCentral
MARCH 19, 2009
It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Delicious Count WordPress Plugin … for Tracking and Improving Blog Post Quality!
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New on WebMarketCentral: Marketing Careers and Events
WebMarketCentral
OCTOBER 22, 2007
Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events. You can refine searches by location and keyword, and access a variety of job-seeker tools.
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20 Best of 2008: Social Media Optimization, Part 6
WebMarketCentral
SEPTEMBER 22, 2009
As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. You know what else is funny?
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20 Best of 2008: Strategy and Branding, Part 2
WebMarketCentral
JULY 20, 2009
Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.
Social Media ROI vs. RONI
WebMarketCentral
JULY 30, 2009
If someone actually uses your brand or product name in a Tweet, blog post or elsewhere, and there's only the sound of crickets coming from your corporate HQ, it makes your firm appear out of touch and unresponsive. RONI: damage to brand, possible direct loss of revenue (individual sale).
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Best of 2008: AdWords Tips and Tactics, Part 2
WebMarketCentral
MAY 28, 2009
Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.
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Best of 2008: Web & SEO Copywriting
WebMarketCentral
MARCH 23, 2009
Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.
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Best of 2008: Interactive PR, Part 2
WebMarketCentral
MAY 4, 2009
Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. blogging and SEO). How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Thankful For PR 2.0 tags: PR 2.0
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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
WebMarketCentral
DECEMBER 28, 2009
Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter.
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Christopher Barger, GM's Social Media Rock Star
WebMarketCentral
JUNE 16, 2008
Here are a few highlights from his presentation at the recent Blogging for Business conference. Blogging is (officially) no longer new. 90% of Internet users in the 25-34 year-old group are familiar with blogs. Blogs now rival traditional media for reach. In Barger's words, it belongs at the top of the sales funnel.
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20 Best of 2008: Social Media Optimization, Part 1
WebMarketCentral
APRIL 6, 2009
Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How does social media relate to SEO?
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Best of 2008: Random but Interesting, Part 2
WebMarketCentral
AUGUST 31, 2009
Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.
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Best of 2008: AdWords Tips and Tactics
WebMarketCentral
APRIL 7, 2009
Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
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Best of the New Marketing Books
WebMarketCentral
JULY 11, 2006
First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. Second, Waiting for Your Cat to Bark? Finally, Blogwild! :
Best of 2008: Social Media Optimization, Part 2
WebMarketCentral
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).
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Best of 2008: SEO Guidance, Part 2
WebMarketCentral
MARCH 30, 2009
Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year. Among Shawn's tips: write a blog, make sure your database is crawlable by search engine spiders, and create optimized press releases. How can you get a site indexed by Google News?
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20 Best of 2008: Social Media Optimization, Part 3
WebMarketCentral
JULY 13, 2009
Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases.
WMC Interviews: Jared Reitzin
WebMarketCentral
NOVEMBER 5, 2007
Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. Jared's blog covers topics such as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. WMC: You also write the Entrepreneur Success blog.
Marketing Automation: Bringing a Gun to a Knife Fight
WebMarketCentral
SEPTEMBER 29, 2009
How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don't. Buyers no longer rely on sales people for basic information or exploratory "consultation." They apply technology to a difficult process.
Best of 2008: SEO Guidance, Part 3
WebMarketCentral
MAY 11, 2009
Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.
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20 B2B IT and Social Media 2: The Vendor Perspective
WebMarketCentral
JULY 23, 2007
According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools are marketing complex products and services which generally have long sales cycles. tools such as blogs and podcasts to target prospects.
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20 Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
WebMarketCentral
SEPTEMBER 16, 2009
They're all here in the final best of funny, creative and just plain strange blog posts from the past year. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? So put on your headphones, make sure the boss isn't nearby, and check these out.
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Best of 2008: SEO Guidance, Part 4
WebMarketCentral
JULY 6, 2009
Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November.
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Best of 2008 (So Far) - Social Media Optimization, Part 1
WebMarketCentral
SEPTEMBER 4, 2008
Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.
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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
WebMarketCentral
AUGUST 24, 2009
The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."
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20 Using ALL the Tools of Social Media Optimization
WebMarketCentral
SEPTEMBER 10, 2008
Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. potentially viral, and increasingly searchable.
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20 Social Media Now Top Information Source for B2B IT Buyers
WebMarketCentral
DECEMBER 20, 2007
hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 LinkedIn , Facebook and Wink ) and blogs. IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0
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20 Best of 2008 (So Far) - Search Engine Marketing, Part 1
WebMarketCentral
AUGUST 14, 2008
Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!
Best of 2008: Website Design
WebMarketCentral
MARCH 6, 2009
Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Seth was no doubt inspired by the seven deadly sins of blogging. What common design mistakes should you avoid?
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Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites
WebMarketCentral
JUNE 21, 2007
These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. Here in the second of three posts on the effectiveness of specific Web 2.0 site that should be more popular.
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20 How to Create a Social Media Marketing Strategy
WebMarketCentral
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If
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Best of 2008: SEO Guidance, Part 5
WebMarketCentral
AUGUST 17, 2009
Search, Social and Direct Traffic by ProBlogger Darren Rowse provides a detailed analysis of his blog visits from various sources—which, given the obscene volume of traffic his blog draws, is probably fairly representative of blogs in general. set of the best posts of last year on search engine optimization.
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20 WMC Interviews: Ardath Albee
WebMarketCentral
FEBRUARY 1, 2008
Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. And I can't discount my blog for helping to build my reputation and highlight my expertise. Here's our conversation. It was a good choice.
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