Hubspot

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

Social Media 70

Social Media Advertising Channels Peer-to-peer Cold Calling 70

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. But what is true social media management?

Social Media 98

Social Media Work Management Marketing Management Media 98

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Optinmonster

DECEMBER 28, 2023

In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Which Drives More Sales: Email or Social Media? billion active social media users. billion people used social networks.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. PR Monitoring and Management Tools: Which is Best?

PR 100

PR Stats Social Media Twitter 100

EveryoneSocial

OCTOBER 17, 2018

The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? You’ve probably even heard the term ‘social selling’ in some capacity. You’ve probably even heard the term ‘social selling’ in some capacity. Is Social Selling Marketing or Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Attendify

JANUARY 8, 2020

Internal events — including onboarding programs, career development sessions, sales and product meetings, and company celebrations — are the perfect vehicles for uniting employees around a core mission and inspiring organizational loyalty. Here’s how. Leverage event technology for ongoing onboarding success.

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Use social as a teaching tool.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Nudge.ai

SEPTEMBER 7, 2017

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. More than 50% of sales pros use tech today to generate & manage accounts.

Statistics 52

Statistics Linkedin Social Networks Sales Cycle 52

Adobe Experience Cloud Blog

JUNE 18, 2014

In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats.

Stats 48

Stats Facebook Social Marketing Planning 48

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away.

Statistics 76

Statistics Social Media Social Marketing Media 76

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing is the process of consistently publishing content that audiences want to consume. Isn’t it just throwing up a blog every now and then? But the stats don’t lie. What Is Content Marketing Really?

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Convince & Convert

AUGUST 22, 2012

Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites. Find out what goals or sales-oriented actions visitors from social complete. View Conversions by Social Network. Is it the conversation starter or the closer?

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Vidyard

DECEMBER 23, 2020

One good way to start the process is to list out your business needs and ask yourself a few questions. We know that video viewing data is a critical sales enablement tool. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

SnapApp

OCTOBER 31, 2017

As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. When in your decision-making process do you typically communicate with the company’s sales rep? . To learn more about what the survey actually found, check out this blog post.). .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

SWZD

AUGUST 10, 2017

This week’s blog features a guest, Andy Crestodina , Strategic Director for Chicago’s Orbit Media and author of the book Content Chemistry: The Illustrated Handbook for Content Marketing, and even includes his video How to Set Up Goals in Google Analytics. Social Media Marketing. Which social networks pull visitors to our website?

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Contently

MARCH 6, 2018

This dynamic can also apply to B2B blog posts. I was the editor-in-chief of Contently’s blog, The Content Strategist, for years. The worst performing posts were the ones that began with bland stats or facts. Share interesting things you’ve read that aren’t from your own blog. And boy, did he deliver.

Content 167

Content Linkedin Facebook Analysis 167

Buffer

JULY 23, 2019

The social networks themselves are keen on influencer marketing, too. We’ve had a lot of new stats to pore over in recent weeks. Remember the stats we shared about influencer engagement just a moment ago? Well, there’s a fascinating followup to that stat, and it really shows the potential of micro influencers.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Vidyard

NOVEMBER 21, 2018

Knowing where the customer spends their time The most useful buyer personas include details of where the customer spends their time; what websites they visit; what technology they engage with; and which social networks they use to connect with family, friends and colleagues. Remember to check search keywords for each social network.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

EveryoneSocial

SEPTEMBER 21, 2020

Amplify company news or blog posts. At a basic level of employee advocacy, the most common need is for marketing and sales to amplify reach and results of company content. This could be company blog posts, latest press releases, or third-party content where your industry or company is discussed. Read more here.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Contently

APRIL 18, 2017

With a blog post, you know what to look for: readers. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In You see a commercial. Get a clue.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Marketing Insider Group

JUNE 5, 2012

And more than a third admitted that their marketing plans were nothing more than a combination of tactics. 23% are trying to figure out where digital fits within their existing strategy and just under 20% reported needing to address this as a strategic priority with management. Or who can write a blog post?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales. Help your sales team help you! Whoa, wait a minute, WHAT?! That won’t last. We know it’s real.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Outbound Engine

SEPTEMBER 16, 2019

That’s a lot of people who struggle with what feels like a sales inevitability. If you fall into this camp, we’ve come up with four better ways to spend your time instead of cold calling (without sacrificing your bottom line in the process). 84% of buyers kick off their buying process with a referral.

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Some of the tweets from his session include: ardath421 : How sales wants to sell has little impact on how buyers want to buy . cjablonski : Marketers must manage and engage relationships with buyers.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Webbiquity

MARCH 20, 2018

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Directive Agency

JULY 7, 2017

B2B marketing is all about how to best manage your ROI. Why is it that you are building your different blog posts around keywords ? For example, a CEO of a Fortune 500 company isn’t going to be consuming information the same way that a marketing manager at your competitor’s digital marketing agency would.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

EveryoneSocial

AUGUST 16, 2017

Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face. Over the last few years, employee advocacy has become an important process to many medium, large, and enterprise companies across various industries.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media. Final Word.

Social Media 100

Social Media Social Marketing Media Business 100

Porch Group Media

JULY 8, 2019

Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58