Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 7, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Adobe Experience Cloud Blog

APRIL 14, 2011

by Maria Pergolino As the B2B buying process changes from a sales-driven process to a buyer-driven process, there’s a need to evolve past the traditional sales cycle and pipeline. The New Revenue Engine and How to Power it Today was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Cycle 48

Adobe Experience Cloud Blog

APRIL 21, 2011

To effectively project these kinds of statistics, B2B marketing teams need to look at a marketing analytics solution that provides features including: - Forecast deals and bookings before they enter the sales cycle. - Create analytic models that predict conversations between funnel stages over time.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? by Maria Pergolino Does your drip marketing leak?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Adobe Experience Cloud Blog

APRIL 7, 2011

She works with many top businesses on their sales methodologies and streamline business sales – she brings her experience of business and selling to this book. Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. Holland and Tim Young.

B2B Sales 48

B2B Sales Salesforce.com Buying Cycle B2B 48

Adobe Experience Cloud Blog

MARCH 3, 2011

But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification. To be sure both are on the same page, ask these questions about closed leads: How long were their sales cycles? When during their buying cycles did they enter the marketing funnel?

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

JANUARY 14, 2011

by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more companies are looking beyond the traditional sales cycle and more at an overall revenue cycle.

Forecasting 48

Forecasting Marketing Automation Services Budget Programs Tools 48

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. You can follow any responses to this entry through the RSS 2.0 And marketers can finally show ROI just like their sales, manufacturing, and financial counterparts.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 26, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Adobe Experience Cloud Blog

MAY 13, 2010

Avoid asking too early in the sales cycle such presumptuous questions as, “What’s your budget?” What’s the worst thing you think a B2B company could do with a qualified sales lead? Don’t forget to subscribe to the Marketo B2B Blog via RSS or follow us on Twitter. Well, you know the rest.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Mitch Joel : Whether you’re in the B2B or B2C sales side and whether or not your product is a cheap impulse buy or a multi-million dollar long term sales cycle, your business is now – without a doubt – a media company as well.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Industrial Marketing Today

APRIL 30, 2010

If a video you used in a blog post relates, pull it through to the landing page for that content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. If you’d like to read more about how to design this process, this Blog Post may be useful:: [link] The Process post is the top one on this page.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

I found this one from Michael Fortin’s blog. I will visit this blog regularly. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 20, 2010

Achinta Mitra July 23, 2010 at 11:39 am Jack, Thanks for visiting my blog and leaving your comment. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Adobe Experience Cloud Blog

AUGUST 6, 2009

  If you are more of a high ticket, longer sales cycle type of sell, then quality pays off.    There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Online Marketing Institute

DECEMBER 23, 2010

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Subscribe to blogs. Check out what content your buyers are sharing, and subscribe to those channels through email or with an RSS reader.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

accelerate agency

FEBRUARY 16, 2023

If a customer reaches out on Twitter with an issue but then connects through email, Zendesk can sync everything into one thread. Moz Moz has come a long way since 2004 when it started out as an SEO blog and online community. Moz blog, community Q&A, webinars, workshops, and training are invaluable resources for SEO beginners.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

If a customer reaches out on Twitter with an issue but then connects through email, Zendesk can sync everything into one thread. Moz Moz has come a long way since 2004 when it started out as an SEO blog and online community. Moz blog, community Q&A, webinars, workshops, and training are invaluable resources for SEO beginners.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Online Marketing Institute

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. April April Dunford Reply 13.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 30, 2009

Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

JULY 19, 2013

And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. decisions, decisions.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28