Liveintent

DECEMBER 21, 2022

Preparing for a cookieless future will be essential to securing success well beyond 2023. Fortunately for publishers, they have a wealth of first-party data available at their fingers that can help them drive revenue and navigate a cookieless world. While Google certainly can delay once again, publishers mustn’t sit idly by.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. Mobile advertising brings many benefits such as the potential market size of the format.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. Why data clean rooms? Take LiveRamp, for instance.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. Why data clean rooms? Take LiveRamp, for instance.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 26, 2022

We’re moving into an increasingly cookieless environment. And that means marketers who have long relied on these identifiers to target their audiences have to rethink and get creative to continue to reach their audiences while remaining compliant with their digital advertising campaigns. . Consider this example.

Advertisements 52

Advertisements Advertising Mobile Advertising Ethics 52

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

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Zoominfo Intent Signal Work Management Intent Data 246

Liveintent

JULY 14, 2021

When cities across the globe shut down in hopes of containing the spread of COVID-19, the world was unaware that it sat on the precipice of both a health and financial crisis. While things are looking up for the rest of the world, the future of digital publishing and advertising is still very much uncertain, however. Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Liveintent

JUNE 13, 2022

“For all the benefits that social media brings to the news world, it’s also somewhat of an unreliable medium in terms of communicating messages to an audience on a consistent cadence,” Stenberg says. ” What role do you believe email plays in a cookieless world?

Newsletter 62

Newsletter Opt-out Paid Search Agency Buzz 62

B2BMarketing.net

NOVEMBER 28, 2023

With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy. One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? What is permission-based marketing?

Tips 52

Tips Opt-out Opt-in Domain 52

Liveintent

SEPTEMBER 14, 2021

Adapting to a world without third-party cookies presents operational challenges for most organizations — many of which lack the internal resources, education, and preparedness to implement identity solutions. Industry trade organizations (e.g., 9 in 10 marketers will lean more heavily on agencies to help with changes.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Liveintent

FEBRUARY 16, 2022

This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world. Consider a market like Miami, for example. Luka’s specializes in organic, grain-free dog food with fresh ingredients and takes great care to consider the environment in everything it does.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Liveintent

JULY 26, 2022

The combination of ad tech and martech signals provides the least obvious, most powerful way to build a sustainable, organic first-party identity graph capable of bridging first-party cookies to the ecosystem for publishers and brands. In a cookieless world, ID interoperability is essential for scale.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

NetLine

AUGUST 3, 2021

Marketers are known for trying to discover hidden value in every sandbox in which they play, sifting through tons of nothing in the hopes that something might be there. First-party data is better than much of the information that is shared across the Marketing world. tweets is a lot of information. But does that even matter?

Impressions 52

Impressions API Customer Surveys Analysis 52

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Email Marketing in a First-Party Data World.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Digilant

OCTOBER 8, 2020

Omnichannel marketing has proven itself to be more than just a buzzword of 2020. Advertisers are quickly realizing both the importance and necessity of implementing an omnichannel marketing strategy. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. But first, what is omnichannel marketing?

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. That’s part of why marketers across the globe say building brand awareness is their top marketing objective this year.

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

Salesforce Marketing Cloud

NOVEMBER 14, 2022

Personalize marketing moments in real time 2. Optimize marketing performance with more intelligent insights. This year, we introduced new capabilities for Marketing Cloud to deliver real-time personalized moments, new channel automations, and expanded marketing intelligence across the enterprise. Cookieless future.

Enterprise Management 98

Enterprise Management Ideal Customer Profiles Advertising Agencies Work Management 98

Single Grain

APRIL 17, 2023

In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. A MarTech stack is carefully designed to help marketers streamline their workflow, automate repetitive tasks, and run their campaigns more efficiently. What Is a MarTech Stack?

Work Management 52

Work Management Marketing Management ROI Marketing AI 52

SpotMe Blog

OCTOBER 27, 2022

In 2022, 71% of organizations with 5000+ employees had hybrid events in their portfolio ( Markletic ). Prices of energy, fuel, and inflation are rapidly increasing all over the world. Event marketers have realized this. The cookieless future is fast approaching. But all is not lost for marketers. Through events.

Trends 98

Trends Work Management Marketing Management Marketing AI 98

Liveintent

MAY 5, 2021

Furthermore, email is an inherently cookieless environment. As brands and publishers adapt to a world without third-party cookies, email newsletters will become an even more valuable tool—but we’ll get into that later. Email newsletter monetization: A revenue or marketing team endeavor?

Newsletter 127

Newsletter Ad Exchange Advertising Agencies Work Management 127

SmartBug Media

SEPTEMBER 16, 2022

So far, our INBOUND 22 recap blog posts have summarized this year's event’s sessions about NFTs, AI, data, and marketing trends. Today, we want to talk about a topic at the core of many marketers’ day-to-day lives: social media. As marketers, we need to find new tools and channels to retain and delight customers.

Social Media 52

Social Media Media Communities Paid Search Agency 52

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. those without direct ownership of or access to market-level data sets or comprehensive identity graphs).

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Metadata

JANUARY 17, 2024

When Rand Fiskin speaks, B2B marketers listen—even when it’s a hard pill to swallow. In his session from DEMAND , he said, “It’s the end of marketing attribution, friends. Same, Rand. , which is an even bigger deal since Chrome is far and away the world’s most popular browser. So, what’s Rand’s advice?

Paid Content 52

Paid Content Marketing Attribution Paid Search Agency Marketing Automation Services 52

Metadata

MAY 18, 2021

Now that the deadline is getting closer, I’m here to answer the question concerned marketers have been asking since January 2020: what does this mean for me ? But what does this mean for the marketer? Re: the first question: this spells change for B2C and B2B marketers everywhere. The Internet runs on advertising.

Advertising Agencies 52

Advertising Agencies Ad Exchange Paid Search Agency Privacy 52

Choozle

OCTOBER 22, 2018

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. Also refers to a way to organize content on a website, especially blogs.

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41