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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business.

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Spreading the Word About Your New Business

Webbiquity

Send Email Newsletters You probably already get several email newsletters every day and understand how powerful they can be if done right (and how annoying if done wrong). But if you develop one with a focus on adding value for readers, newsletters can be one of the strongest ways to spread the word about your new business.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. The post Seven Event Marketing Ideas to Attract and Engage Attendees appeared first on B2B Marketing Blog | Webbiquity.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Bonus content unique to every blog post.

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Customer-Led Growth in a Downturn Economy

Heinz Marketing

In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. And the best part is satisfied customers, not only stick around but also act as brand ambassadors, promoting the company through positive word-of-mouth. But you know what?

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Publish Quality Content Consistently.