Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Blogs (guest posts, comments or blogroll links). Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Where do I start? •

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Social Media. Nurturing email.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

DECEMBER 18, 2012

This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! 1) Those Social Networks No One Uses. 1) Those Social Networks No One Uses. 2) The Fire Hose Blast of Blog Content. More blogging is better blogging, right?

Tactics 28

Tactics Microsite Planning High Quality Lead 28

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Bluetext

OCTOBER 12, 2023

Things to Consider Before You Go Public Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. Internal & External Communications What’s your PR strategy? The answers to all of these questions impact how you shape your PR strategy.

PR 42

PR Press FAQ Thought Leadership 42

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. on-page SEO.

Paid Content 210

Paid Content CMS Development Design Optimization 210

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. NOT "what do I need to sell to them?"). Divide this into three sections—strategies, tactics and tools.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Program Management Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We never used to add this to our Social Media News Releases. The QuickLinks.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Biznology

NOVEMBER 29, 2011

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. On your blog. Posting to your blog. “Dear Abraham.”

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. while still reading the latest highly-rated blog site comments.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Convince & Convert

AUGUST 3, 2010

I have said on this very blog that I was dubious about putting too many eggs in Facebook’s basket , because you’re essentially building your marketing program on rented land. Do you join in, and try to engage your customers there, or try to pull them out of their Facebooking to go to your static site or unlinked blog?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

OCTOBER 22, 2013

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. Paid Media: Buying Attention at Bargain Basement Prices. If you take one thing away from this blog post, the answer is No. Nothing markets itself.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Webbiquity

FEBRUARY 21, 2017

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). Ideal for live blogs, breaking events, and conferences. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. 5 Ways to Clone Great Social Media Content by SteamFeed. Seeking Marketing Alpha by Propel Growth Blog. ” Content Marketing in 6 Steps by Social Media Today.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Real bloggers and real blogs always trump Robot Armies.

Blogger 80

Blogger Outreach Social Media PR 80