Marketing Tech Stack Audit: Why and How
Full Circle Insights
APRIL 15, 2024
Conducting a marketing tech stack audit helps identify inefficiencies, reduces cost, and improves performance.
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The universal digital marketing audit
Velocity Partners
FEBRUARY 20, 2024
If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Coincidentally, we recently explored this very topic in this blog post. The exact shape of this new digital marketing era is yet to be defined.
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4 Tips to Audit Your B2B Marketing Strategy
BOP Design
AUGUST 17, 2021
Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. For many B2B marketers, the strategic goal is to fill the sales pipeline and drive revenue.
Content Audits 101: Assess B2B Marketing Value
Content4Demand
MAY 4, 2021
Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. This marketing task is more science than art—although you could argue there’s a bit of both. What Is a Content Audit?
The A to Z Guide to Doing a Content Audit
Marketing Insider Group
DECEMBER 20, 2021
In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. In short: there’s never a bad time to do a content audit.
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Everything To Know About Digital Marketing Audit
Valasys
NOVEMBER 21, 2022
Getting to the main question, how optimized is your marketing? If you are certain that your marketing approach is producing excellent results across the board, it signifies you have been successful in influencing people’s perceptions of your brand. Well, the answer is that you should take advantage of an internet marketing audit.
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These Are the Only SEO Audit Tools You’ll Ever Need
Marketing Insider Group
JUNE 29, 2021
Having an SEO strategy is a no brainer for content marketers. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition. A quick Google search for SEO auditing tools will show you 1.3
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October 2018 B2B Blog Post Round-Up
Zoominfo
OCTOBER 24, 2018
Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!
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How To Perform (and Ace) Competitor Content Analysis
Marketing Insider Group
JUNE 19, 2023
Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.
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287 6 Content Audit Tools To Enhance Your Marketing Efforts
Atomic Reach
FEBRUARY 13, 2019
A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies. It may seem like the bane of a marketers existence, they take a lot of time and can often be a complicated process.
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5 Reasons Why a Content Audit Is Useful
Top Rank Marketing
APRIL 8, 2024
If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit? Semrush) #3.
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How to Do an Efficiency Audit on Your B2B Company
Webbiquity
MAY 11, 2021
How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. There are two basic types of audits.
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The Marketing Ops Audit: Why It Matters and How to Do It Well
Vision Edge Marketing
SEPTEMBER 26, 2017
Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations.
Why Conducting A Content Audit Is Important For Your Company In Today’s Marketing Environment
Stevens & Tate
MAY 13, 2020
As the years go by, your business’s content audit is going to evolve in a variety of different ways. As a result, it’s important that you perform a content audit to make sure that existing content remains effective and that new content helps to address your goals. Performing a Content Audit. Use chat more.
Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It
Top Rank Marketing
OCTOBER 25, 2023
Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportunities lie to grow your impact in search. What is an SEO audit?
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Conducting an SEO Content Audit
Top Rank Marketing
APRIL 1, 2024
To combat this, we recommend conducting an SEO content audit. A step-by-step guide to SEO content audits Step 1: Define your goals Before you can start an SEO content audit, you need to know what you’re trying to accomplish. This lays the groundwork for all the work that comes next.
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How Content Pruning Can Boost Website SEO
Marketing Insider Group
JUNE 15, 2021
Content pruning is an essential part of every content marketing strategy. It’s time to audit and assess what you have so you can decide what should stay and what must go. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Quick Takeaways.
February 2019 B2B Blog Post Round-Up
Zoominfo
FEBRUARY 5, 2019
Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Keep reading!
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Social Media Marketing Goals and How To Achieve Them — Five Tips
Webbiquity
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
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5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Act-On
FEBRUARY 16, 2024
Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%.
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5 Types of Digital Marketing Audits: Must-ask questions to get your audit underway
Lake One
JULY 9, 2019
When it comes to your digital marketing program (or at times, lack thereof) conducting a digital audit can be both eye-opening and exciting. From your website to your content to your tech stack, audits examine it all. Google Analytics Audit. Is your marketing geared toward the modern buyer? Website Audit.
How to Audit your Email Campaigns for Better Results
Webbiquity
SEPTEMBER 27, 2019
Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. What is an Email Marketing Audit? Why Should You Conduct an Email Audit? Subject Line. Email Design.
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Is It Time for a B2B Marketing Audit?
B2B Marketing Traction
OCTOBER 27, 2011
In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.
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The Only Technical SEO Checklist You’ll Ever Need
Marketing Insider Group
APRIL 2, 2024
Regular Audits and Monitoring Regularly auditing your website ensures everything is running smoothly and allows you to catch any potential issues before they become major problems. Regular audits and monitoring help you stay ahead of the curve, adapt to changes, and keep your site performing at its best.
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3 Tools to Develop High-Performing B2B Blog Content
KoMarketing Associates
AUGUST 30, 2018
When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort. (As Now, to recommendations.
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Why You Should Thoroughly Audit Your Social Media Presence
Webbiquity
JANUARY 31, 2019
To establish that, begin with a social media audit. What Is a Social Media Audit? A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more.
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What to Look For in an SEO Analysis of a Website
Top Rank Marketing
JANUARY 17, 2024
An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. The next time you decide you need an SEO analysis of your website, look for a team of experts who can provide each of the following key steps: An audit of your current SEO An audit is the first step of any SEO analysis of a website.
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Plan Your Next Blog Topics by Playing to People’s Strengths
ClearVoice
OCTOBER 6, 2020
When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.
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Destination Drupal 10: A CMO’s roadmap for upgrade success
Martech
NOVEMBER 10, 2023
Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. It’s an opportunity for growth, innovation, and embracing the next evolution of Drupal.
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How to Perform an In-Depth Content Gap Analysis
Marketing Insider Group
MARCH 2, 2021
When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.
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Content Audits Don’t Have to Be Painful
Heinz Marketing
JULY 21, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. To us modern marketers, no statement is more true. As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. What is a content audit?
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Integrate introduces Data Guardian for privacy and compliance
Martech
OCTOBER 17, 2023
B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance.
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Mastering the Content Audit: ClearVoice Marketing’s Comprehensive Process Revealed
ClearVoice
APRIL 23, 2024
Content audits are more than just a routine checkup; it’s a deep dive into ensuring every piece of our content doesn’t just survive but truly thrives against the competition. So, why do we focus so much on content audits and creation review checkpoints? Our approach? Ready to see how we do it?
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How to Develop a Strategic Planning Process in B2B Marketing
Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.
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What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.
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Why Your Business Isn’t Seeing New Leads Online
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience.
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Our Favorite Blog Posts of 2019
DAGMAR Marketing
DECEMBER 31, 2019
We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.
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Consent and transparency need to be top data privacy concerns for marketers
illumin
APRIL 18, 2024
Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.
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Breaking Down Silos: Integrating Sales and Marketing Data for SMB Success
ClickDimensions
NOVEMBER 28, 2023
In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Regular Data Audits and Maintenance 3. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Uninformed Decision-Making 2.
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9 Places to Source Authoritative Stats for Your Content Marketing
Marketing Insider Group
MARCH 9, 2023
As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)
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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
ClearVoice
FEBRUARY 4, 2020
If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?
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How to Create a Privacy Policy for Your Website
sagefrog
MARCH 13, 2024
Conduct Regular Audits Regular audits are essential for maintaining a robust B2B privacy policy that aligns with evolving laws and business practices. Beyond legal requirements, audits allow businesses to stay current with industry best practices, reflecting a commitment to user privacy and positioning the organization competitively.
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7 Steps to Developing an SEO Process in B2B Marketing
Top Rank Marketing
DECEMBER 27, 2023
Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.
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