Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

EMagine B2B Blog

JANUARY 6, 2019

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. Others may prefer a newsletter or another marketing channel. When determining your keywords remember that long-tail keyword phrases are critical to today’s SEO.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

NuSpark Consulting

JUNE 8, 2013

SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. Open Site Explorer. Check it out. Conversion. Optimizely.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

SEPTEMBER 16, 2013

Track online donations, newsletter sign-ups, and volunteer registrations. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions. intermediate PPC nonprofit'

Google 28

Google Adwords Landing Pages PPC 28

Aberdeen

MARCH 21, 2018

Along with this, you’ll also want to determine what keywords your competitors are targeting, both for PPC and SEO purposes. Tools like SEMrush and iSpionage can help you determine the value of a given keyword (both short- and long-tail) – information that can serve a variety of purposes.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Email newsletters. Blog posts and white papers are two of the most used formats. Blog posts. Statistics.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Unbounce

MAY 24, 2021

Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. When you add a variety of assets to your PPC campaign (such as logos, images, and videos), it increases Google’s ability to distribute on your behalf. Newsletter sponsorships.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Content Standard

MARCH 7, 2023

Will search engine marketing (SEM) and pay-per-click (PPC) advertising competition become fiercer, with advertisers willing to throw down lofty premiums to appear above, or even within, AI-generated answers? Consider subscribing to our newsletter to get articles from our ongoing series on generative AI delivered right to your inbox.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns. Email Newsletter Sign-Ups. Body Copy.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. SEO Newsletters. SEO Newsletters. I'm always excited to see a fresh edition of Kevin Indig's Tech Bound newsletter in my inbox. you get the drift. SEO Podcasts. SEO Courses. SEO Subreddits.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Sharpspring

JULY 1, 2020

They may include your website, blog, social media profiles or email newsletters. This primarily comes in the form of PPC, social advertising or paid influencer content. Guest posting — or blogging — is where you write a post for a third-party site. Incorporate old content in your newsletter. Guest Posting.

Distribution 98

Distribution Top of Funnel Marketing & Strategy Content 98

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Terminus

AUGUST 20, 2019

PPC campaigns are more expensive; organic search is more competitive. These prospects probably already signed up to your email newsletter, subscribe to your blog, or follow you on social media. Brand-specific PPC campaigns. To improve brand recognition, Kuno created relevant content with blog posts, ebooks, etc.

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35

Single Grain

FEBRUARY 17, 2023

How to Write a Compelling Blog Post with ChatGPT How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT How to Write Engaging Cold Emails with ChatGPT Tips for Writing Effective Emails Using ChatGPT Last Word on ChatGPT for Content Creation Can You Trust the Accuracy of Content Created by ChatGPT?

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Directive Agency

MAY 26, 2017

They can leverage high-quality blog posts and content assets to nurture leads for different accounts. Lesson #2: Re-Think How You Approach Guest Blogging. Now, most blogging best practices guides will tell you to write “high level content for low level readers.” Our core PPC service page.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Varicent

SEPTEMBER 7, 2017

For example, decision makers aren’t easily influenced by overt marketing or sales, and yet, when I reviewed the last three blog posts from 40 top B2B startups, nearly 50% of articles contained bylines of self-described ‘marketers.’ Gatekeeping Today, buyer journeys are long and complex, and typically involve multiple stakeholders.

Sales Management 49

Sales Management Top of Funnel Sales Qualified Leads Long Tail Marketing 49

Single Grain

OCTOBER 27, 2020

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. PPC vs SEO An alternative tactic to bringing in traffic is PPC advertising. Spamming comments.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

If you’ve ever hosted a blog, you’ll be familiar with this. The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Custom goal values (for instance, number of newsletter sign ups). PPC vs SEO. Spamming comments. SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 22, 2023

In addition to capturing people through blog posts, a business might attract prospects through paid ads, influencer marketing or some other marketing channel. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 4) Use Powerful CTAs in Your Blog.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

JULY 5, 2023

Offer Guidance on Content Type: Whether you’re writing blog posts, social media updates, product descriptions, or anything else, let the AI know. Describe how to perform a thorough keyword research analysis to uncover long-tail keywords and topic clusters for content creation. so it can write on your behalf accurately.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

JUNE 26, 2023

By incorporating various advertising techniques, such as search engine optimization (SEO), pay-per-click (PPC) advertising, display ads, social media marketing, and traditional advertising, franchises can effectively engage their target audience and maximize their marketing efforts. An illustration of pay-per-click advertising is Google Ads.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52