Launch Marketing

OCTOBER 21, 2020

—it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making positions. In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Excelsior Research

APRIL 22, 2022

EFFECTIVE TOOLS FOR DIGITAL MARKETING! EFFECTIVE TOOLS FOR DIGITAL MARKETING! The tremendous tools to amp up the process of digital marketing are as follows : . It works as an effective tool of digital marketing as Content is the Key ! . Paid social advertising : . So videos are actually an effective tool.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Social Media Marketing Foundations (LinkedIn Learning). This social media training course covers every corner of social strategy—from choosing channels to managing communities. Paid social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). Sourced from Satheesh Blog.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. MySpace marked a shift in social media into the mainstream.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

JANUARY 30, 2020

This practice can help you improve your brand’s value over time and get more people to trust and follow your brand on social media. You can further amplify the reach of your social media content using relevant hashtags. There are many powerful tools that can help you track trending hashtags in your niche. Leverage Hashtags.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Content is an essential pillar of any lead generation strategy. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Are Our Editorial Guidelines?

Paid Content 141

Paid Content Social Media Media B2B 141

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Launch Marketing

SEPTEMBER 30, 2020

In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. Crisis communication comes into play any time your company may need to adjust their messaging due to unforeseen circumstances.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. What tools are necessary to implement ABM? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Vidyard

NOVEMBER 5, 2019

That swift video journey through a company’s storied history. They’re all company culture videos. Where to Use Culture Videos Where can you share your company culture videos for maximum effect? Website and Blog Your website is a key place to post culture videos. That wacky video with the cows in the airport.

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth. Examples below.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. If you’re an agency, or work with an agency, you may start out using your in-house copywriters. Or, you’ll use a company like Contently to help source your writers.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 138

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. Regularly post blogs, news, and tips regarding your industry. Leverage Paid Social. Social media can be a powerful channel for lead generation. The first challenge is figuring out which tool is right for your business. How to Generate Leads With Your Digital Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. Most of the changes have been positive. The volume of demos, meetings, etc.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Content Marketing Institute

JANUARY 25, 2019

3 New Content Distribution Tech Trends to Embrace Now [Tools]. If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. A blog article is good. Be your content’s PR team. Click To Tweet.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Sana Commerce

SEPTEMBER 13, 2023

Just like there are hundreds of tools that can help you in defining clear and concise e-commerce goals for your online business. But it means that you have to determine if you have the necessary tools to achieve it. Do I have the necessary tools or resources to achieve it? There are many roads to Rome. Is it worth doing?

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

EveryoneSocial

JUNE 29, 2023

Traditional channels have been degrading for years and new channels (social) and tools (AI) add fuel to that fire. We define it as your people sharing your most important content to their social networks. to generate a click via a social ad, it takes $0.10 Related: Do you know the secrets of the LinkedIn algorithm?

Planning 52

Planning Paid Search Agency Paid Social Agency Social Networks 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. This turns people away from your brand and could cause your company to miss potential sales opportunities or attract top talent.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Velocity Partners

JULY 5, 2023

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. They’ll probably have a specific project on their desk and know the right person at their company to get buy-in from. At least not yet.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Marketing Insider Group

MARCH 16, 2015

This was the lesson my former SAP colleague, Gurdeep Dhillon , posted on LinkedIn. Chart Source: LinkedIn). We often see that each type of content supports the other in gaining organic reach, social shares, and community engagement – all driving to better business outcomes. What about paid social distribution?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100