Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Kevin Indig

JULY 31, 2023

Open Phone links to the most important blog articles in a separate footer section. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Rippling uses compare pages, headings and an extensive resource section in its footer. Another example is Typeform.

PageRank 98

PageRank Microsite Comparison SEO 98

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. Some people tried to game the referral program.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Valasys

JUNE 15, 2021

In this blog, we will be discussing an overview of different channels and associated key performance indicators for marketing analysis. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Know how to optimize landing pages for maximum conversion.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

In this blog, we will be discussing an overview of different channels and associated key performance indicators for marketing analysis. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Know how to optimize landing pages for maximum conversion.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

SmartBug Media

JULY 22, 2020

A landing page optimized for conversion. A thank you page. A blog—whether corporate, community-specific, or both—is a critical component of a senior care content marketing strategy. To save time, you can automate important components like blog post notification emails, blog digest emails, and social media posts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

NuSpark Consulting

APRIL 13, 2012

The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management. Social Media. Here’s a link to our favorite social media management dashboards. Landing page usability testing is critical.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Convert

JULY 28, 2021

Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers.

SEO 145

SEO SERP Trends Keywords 145

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And their in-house services include content marketing, videos, copywriting, social media, and more. First Page Digital. Dog Digital. From copywriting to videos, they cover it all.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. J- Jump Page. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from from mobile users to social gamers and casual conversationalists. Literally, these terms all explains how many times a page is viewed. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Read more about this on the MASG blog and be sure to leave your commentary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

JULY 17, 2010

MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Where email programs have nice email design modules, MA systems also include unique landing page creation modules. Prospect visits our blog page: 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. To make the experience more engaging and memorable, use your own landing pages and send the gifts via your own email.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

SnapApp

APRIL 27, 2012

Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Social sharing capabilities. Free ($0/mo per app). Access our theme library for background images (or upload your own!). Analytics.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Content Standard

JULY 19, 2016

But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?”

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Hubspot

JANUARY 14, 2016

Research social media to hear from students enrolled in similar programs, or talking about enrolling. Visit relevant blogs and forums to read through the comments section. Set up program page within school website. Does any aspect of the program lend itself to a creating a microsite? Convert Strangers into Leads.

Education 28

Education Microsite Planning Word of Mouth 28

Bluetext

JANUARY 8, 2019

No longer do digital marketers need to “hope” that, for example, a blue-themed campaign landing page with lots of large images or a certain type of blog post will appeal to all audiences. That helps explain the endless number of social media platforms available to us.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 8, 2019

No longer do digital marketers need to “hope” that, for example, a blue-themed campaign landing page with lots of large images or a certain type of blog post will appeal to all audiences. That helps explain the endless number of social media platforms available to us.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

Social Media 167

Social Media Work Management Marketing Management Media 167

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

Due to recent fundamental shifts in the buying process, due to everything from social media to global economic woes, the buyer is now in control. The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. She replied, “Sales is down the hall.&#.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Resources to Help: Learn how chat should and shouldn't work in this blog post. Whether it's through a website, a landing page, or a business run through social media, buyers need to be able to find you online.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. on-page SEO.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Landing Pages The landing page is an essential part of many marketing campaigns. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. These are some of the opportunities that I see to leverage demand generation: Capture more and better leads on your website with optimized landing pages and forms.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48