Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer. Another example is Typeform.

PageRank 98

PageRank Microsite Comparison SEO 98

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Others are great on cable news programs, while they might struggle in the social media world. After adding visuals to the landing page, we saw a significant improvement in conversion rates.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. Some people tried to game the referral program.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Know how to optimize landing pages for maximum conversion. Social: Lately, social media are being taken seriously for hosting marketing campaigns.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Know how to optimize landing pages for maximum conversion. Social: Lately, social media are being taken seriously for hosting marketing campaigns.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Crimson Marketing

JULY 23, 2015

For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Or a link to a web page where readers can download something.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. A key creative best practice,” said Andy Holton, Pinterest’s Global Head of Creative Strategy, “is continuity between Pin creative and landing page destination, and VW did this in a really fun, interactive and innovative way.”.

Advertising Agencies 86

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 86

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Social Media. Here’s a link to our favorite social media management dashboards. Landing page usability testing is critical.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

SmartBug Media

JULY 22, 2020

A landing page optimized for conversion. A thank you page. To save time, you can automate important components like blog post notification emails, blog digest emails, and social media posts. Use a smart CTA to send them back to that community’s page or microsite. A call to action. Newsletter.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Convert

JULY 28, 2021

Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers.

SEO 145

SEO SERP Trends Keywords 145

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Also considers social media searches as well. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 5, 2011

By optimizing website and landing page traffic; conversion lifts will increase. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. J- Jump Page. B- Buyer Personas. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from from mobile users to social gamers and casual conversationalists. Literally, these terms all explains how many times a page is viewed. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And their in-house services include content marketing, videos, copywriting, social media, and more. First Page Digital is undoubtedly one of the best content marketing agencies in South East Asia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

MARCH 9, 2013

Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Referral Pages.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

BenchmarkONE

NOVEMBER 21, 2019

52% of agencies use social media platforms. 45% of agencies use social media scheduling tools. 21% of agencies use landing page software. Social Media. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 39% of agencies use CRM.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

Tactics 100

Tactics Automation Personalization Planning 100

Content Standard

JULY 19, 2016

But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?”

Top of Funnel 40

Top of Funnel Marketing & Strategy Marketing Strategy Digital Marketing Funnels 40

NuSpark Consulting

JULY 17, 2010

MA identifies companies and individuals that visit your site or landing pages, and based on their behavior, starts qualifying them as prospects. Where email programs have nice email design modules, MA systems also include unique landing page creation modules. Flexible lead scoring. His computer receives a cookie.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

APRIL 27, 2012

Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Social sharing capabilities. Free ($0/mo per app). Access our theme library for background images (or upload your own!). Analytics.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Optinmonster

DECEMBER 23, 2020

Want to create high-converting landing pages for your WordPress website? Creating a landing page can feel overwhelming for beginners. Yet, with the right landing page plugin for WordPress, you can say goodbye to overwhelm and hello to an easy way to grow your business. Custom 404 pages.

Landing Pages 77

Landing Pages Domain Work Management Template 77

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

To make the experience more engaging and memorable, use your own landing pages and send the gifts via your own email. You can extend the impact of these gifts by making it easy for your customers to share the moment on social media. Accomplish this by hosting a donations microsite where you create matching donations.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Bluetext

JANUARY 8, 2019

No longer do digital marketers need to “hope” that, for example, a blue-themed campaign landing page with lots of large images or a certain type of blog post will appeal to all audiences. That helps explain the endless number of social media platforms available to us.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21