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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Strategic Partnerships. Distributors & Channel Partners.

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14 Local SEO Strategies & Tips

seo.co

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

I highly recommend watching all of Matt’s videos, but for your convenience, I’ve put together a list of 5 videos that provide superb search insights for B2B marketers: How do I guest blog without it looking like I paid for a link? What percentage of PageRank is lost with a 301 redirect?

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area). Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but toolbar PageRank is not a regularly updated metric and has very limited value ).

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. TRICK: Keywords in Internal Links. They have begun coupling standard IT attacks, like DDoS , with threats of Negative SEO.

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