Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Adobe Experience Cloud Blog

JULY 7, 2017

Odds are your sales and marketing departments have spent a great deal of time and money answering this question. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Intent data from the social web gets you much greater visibility earlier in the buying cycle.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing. To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. And on LinkedIn, aiming for virality can actually be counterproductive.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Instead, they use terms like prospecting, business development, pipeline development or social selling. They network.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 30 Shocking Influencer Marketing Statistics.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Marketers can find a person’s company, experience, and position directly on their profile page.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Hubspot

FEBRUARY 29, 2012

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. -- has raised a fascinating debate.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Contently

NOVEMBER 8, 2016

The lifespans of networks like Facebook, Snapchat, Twitter, and Medium could hinge on how they anticipate the future of publishing. They told me that there’s no foreseeable future in which publishers cede control of their content entirely to social networks. The media experts I contacted agreed with Armstrong.

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Exo B2B

MARCH 19, 2024

Instead of burying ourselves in the technological sands of Arrakis, I offer you the video used by Google in a post entitled Supercharging Search with generative AI and published on their blog. And what does this mean for B2B marketing? Google’s generative search will be better able to understand user intent.

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads?

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. Interested in watching this blog in video form instead?

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

MAY 16, 2017

As marketers, capturing buyer attention is everything. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. The convergence of these two forces has resulted in diminishing returns for marketers. What is Intent-Based Marketing?

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Marketing Insider Group

MAY 20, 2015

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. No hints this time around.

SEO 100

SEO Lead Ranking Purchase Intent Lead Scoring 100

Buffer

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Again, this was surprisingly simple to launch.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. ’ Even Google Analytics data falls flat here.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Brightedge

APRIL 27, 2022

Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content. Define Keyword Intent. It’s difficult to understate the importance of keyword intent. Related reading: What Is Keyword Search Intent.

SEO 64

SEO Effectiveness Allocation Keywords 64

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. And the market started to recognize: You need this. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

6sense

FEBRUARY 7, 2022

That might’ve been frequent enough before buying teams increased in size to up to 20 members , and widely diversified their research sources, including blogs, social networks, SaaS review sites and many others. Traditionally, sales territories are updated once a year. Dynamic Sales Territories: The What and Why. Conclusion .

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Buyer Intent Intent Data 62

Liveintent

SEPTEMBER 6, 2019

What’s a Retail Marketer to Do? Facebook (which also owns Instagram and WhatsApp) earlier this year warned that it would let users opt out of data collection from other apps and websites, which in turn will hinder marketers’ ability to use the data for targeting. Marketers know who they’re talking to.

Email Marketing 75

Email Marketing Mobile Advertising Work Management Differentiation 75

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing. Intent data, in particular, holds immense potential in driving more sales. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Exo B2B

JUNE 28, 2019

Brand awareness and credibility are some of the most important aspects of running a business and these two elements can be a real challenge in B2B, especially if you consider that most of the literature brand strategy focuses on is B2C marketing. The first question to ask is: “How is B2B marketing different from B2C?”

Brand Identity 53

Brand Identity Branding B2B Marketing Automation Services 53

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Buyer Personas 139

Buyer Personas Social Media Media Ideal Customer Profiles 139