Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. In this post, I want to discuss how to take advantage of the advent of audio SEO. In this new world of audio SEO who will be the winners?

Hubspot 99

Hubspot SEO Design SERP 99

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. If you’re launching a new blog, your priority might be to find out which topics are most important to your audience. Other goals for your content audit may include: Improve SEO performance.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strategy. Ongoing Evolution: Google will continue to strengthen its algorithm against spammy SEO tactics and AI-generated content.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Here’s the data: One can assume this blog post has a pretty solid ROI. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Can I do SEO on my own? Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Be Aware of Site Structure and Technical SEO Best Practices. Update Old Content. Apply the Skyscraper Method.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? With this strategy, you can, for example, see how a blog post or a social media campaign impacted sales or which campaign drove the most revenue. . When it comes to HubSpot, they support two types of multi-touch attribution reports: . Why is Hubspot Renowned for attribution reporting.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Types of SEO Data.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Sprout Social

AUGUST 28, 2023

It features content generation templates for your marketing content, such as landing pages, emails and blog posts. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Hubspot

MARCH 15, 2019

To consider what a title tag is, and why it matters for SEO, let's start with an example. While HubSpot's "What Is Marketing? FAQ]" piece needs to be compelling -- and follow other SEO tactics -- to land on page one of Google, it will never reach its desired audience with the wrong title. SEO Is Back. SEO Is Back.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Hubspot

DECEMBER 20, 2019

The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. For instance, if your tag needs to link to an English-language blog, you'd use the following tag: hreflang="en". This helps people across the globe find your business.

Tagging 93

Tagging SEO Sample Content 93

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. What is SEO? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Did you know that 80% of readers never make it past the headline on your landing page or blog? Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% !

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Sound familiar?

Traffic 76

Traffic Features Google SERP 76

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Finally, at the end sits paid search and all of our SEO efforts.”. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO). The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Honing SEO skills. How do we identify prevalent themes, topics, and formats within the content library, and how can we augment this with SEO and web analytics to assess quality versus quantity? Aligning those goals with the best channels and KPIs.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want. Are link wheels just reinvented blog networks?

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91