Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Outbrain

NOVEMBER 26, 2019

You checked off all the “ best practice ” boxes and you’ve checked out our performance hacks blog series, parts one , two and three. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Second, you need to link your Google Analytics and Google Ads account. Congratulations!

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. The links in the below blog post from Affirm show off an example of using off-page SEO. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. See an example from scoop below. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Google's autocomplete, similar searches, or Keyword Planner are accessible ways to explore what your audience is searching for. We've put together a free content map template that you can use to get started. Optimizing Blog Posts.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

ClearVoice

APRIL 12, 2022

Check out these articles from the ClearVoice blog on creating these types of content: Guide to Making a Feature Length Listicle. If you find yourself really stuck on what should be included in your content to optimize it for SEO, Semrush offers a free SEO content template that you can use to get customized recommendations.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Directive Agency

JULY 15, 2016

Whether it’s because development work is needed or the topic wasn’t properly explained, marketers walk away from these blog posts and conferences wishing they could implement more of what they know would help them. Google loves that stuff. SEO Traffic Hack #5: Improve Internal Linking from Old Blog Posts.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. I can also do some long-tail keyword research with it.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Every Google search starts with a pain point, problem, or need for a solution. Watch Duplicate Content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. Tailored templates. SEO assistance is a game changer in the CRM industry.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

seo.co

SEPTEMBER 4, 2023

You’ll see a horizontal bar with links to various pages and subpages, titled Services, Tools, Why Us, Blog, and Contact (plus Login and Get Started). Google uses bots to crawl the web and index pages. How you structure and name your navigation links can play a role in how Google analyzes and indexes your website.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Valasys

DECEMBER 5, 2022

To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). billion searches are made on Google every day. Because Google is the platform where people go to find solutions to their problems or buy things. Long tail (Consists of 3 to 5 words).

Traffic 52

Traffic Optimization SEO SERP 52

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. Write That Down – Take the Best Meeting Minutes with This Template.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Valasys

JANUARY 23, 2023

Google Ads, the largest Pay Per Click network, shows and searches hundreds of millions of ads daily. Google is the best option if you want to reach people who are actively looking for what you provide. Google Ads and other channels may need a bigger daily budget for optimum results. It is also known as a Call-to-Action.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Sharpspring

OCTOBER 15, 2020

Well-designed email templates. Lots and lots of landing pages and blog posts , carefully written to capture every long-tail keyword. You need the capacity to throw up new landing pages and blogs in record time. We’ve talked about fast-moving landing pages and blogs. Google Ads Integration ?

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

Hubspot

APRIL 4, 2016

Ever feel like your business is too "niche" to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download 195+ visual design templates to get you started here. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Optinmonster

FEBRUARY 10, 2024

Do you want to learn how to grow your blog, just like the heavy hitters in your niche? With a little know-how, you can transform your blog from an “also-ran” into a champion. Your blog must be mobile-friendly. In fact, Google has indicated that page speed is one of the signals in their search ranking algorithms.

Blogger 87

Blogger Long Tail Marketing Opt-out Opt-in 87

Hubspot

FEBRUARY 9, 2016

When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Content Standard

AUGUST 23, 2016

According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. ”) That can change the specific phrasing of long-tail keywords, and even affect the types of keywords that are most valuable to a specific content creator for video marketing purposes.

Long Tail Marketing 40

Long Tail Marketing Video Marketing Content Keywords 40

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You can see the whole SEO channel context analysis in this Data Studio SEO report template. Google Data Studio. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Marketing Insider Group

MARCH 7, 2021

Quora is a fantastic online community for content marketers to use and find out what kinds of questions their target consumers are asking for blog inspiration. Google Analytics is one of the must-have tools content marketers should include in their toolbox. Canva makes graphic design simple and quick for everyone.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Start blogging, and strive for a frequency of three to four times a week. All from a simple long-tail keyword phrase!

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Single Grain

AUGUST 28, 2019

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. But you need to go beyond the 1,890-word blog post thinking. The answer is…not that much. It ranks for 788 keywords.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. You can use tools like the Semrush keyword tool, Ahrefs, WordStream, UberSuggest or Google Keyword Planner.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

SmartBug Media

AUGUST 24, 2023

Many organizations are bouncing from different tools to manage social media, their websites, customer data, sales analytics, consumer emails, blog posts, landing pages, live chat, and a myriad of other digital efforts. We’re talking about every blog article and social post as well as forms, landing pages, and customer data details.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Directive Agency

APRIL 22, 2022

Because the higher the rank on search engines such as Google or Bing, the more visibility your content gets, the more clicks your site receives, the more you will increase the number of customers or users for your products. . Before you optimize all of your web pages, don’t ask how to rank no 1 in Google search because it’s in vain.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Outgrow

OCTOBER 12, 2022

This marketing strategy uses different forms of pull marketing techniques, including content marketing , blogging , events, search engine optimization , and social media posts to raise brand awareness and attract new businesses. 85% of the biggest SaaS businesses own an active blog. Long-tail Keywords and Backlinks.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

Single Grain

FEBRUARY 13, 2024

This process makes it easy for businesses to rank for hundreds of different searches related to their products or services by creating a huge list containing hundreds of long-tail keywords. By creating lots of web pages that cover every single aspect of your niche, you’re sending strong signals to Google about your topical authority.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Single Grain

JULY 30, 2019

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. This has been outdated for a long time now.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

MARCH 29, 2023

Here are some of the key differences: Focus on Long-Tail Keywords: Unlike traditional keyword research that tends to focus on short, high-volume keywords, enterprise SaaS SEO often requires a focus on longer-tail, niche-specific keywords that are more relevant to the target audience’s pain points and needs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 18, 2019

Download our free SEO Starter Pack and access everything you need to get your website and blog ranking in search in 2019. Google's algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO: We'll cover on-page SEO elements below. Blog posts, videos Homepage. Why is on-page SEO important?

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Valasys

FEBRUARY 5, 2020

Talking about the SEO best practices for B2B brands, it is essential to view it through the prism of the latest Google algorithmic update of 2020, popularly called the January 2020 core update, to get the full virtuous view of the transcending & dynamic SEO landscape. So, there is no “Rank-0” for the SERPs now.

SEO 59

SEO Practices Google Brand Identity 59