SnapApp

AUGUST 22, 2017

In 1998, Google was officially introduced as a search engine, but back then it wasn’t the go-to search tool we know it as today. Between 1999 and 2000, AOL and Yahoo would partner with Google, and from there it would slowly gain traction. . Blogging and the Birth of Content Marketing. Source: aolcdn.com. . Chain emails.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It also uses Google Analytics to study general KPIs. It uses Google Keyword Planner to find out how exactly people search to satisfy their search needs. Google Docs for writing and editing.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

JULY 29, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How Much Content Do I Need on My Webpage to Rank on Google? Paul Morris, Superb.Digital.

Brand Identity 48

Brand Identity Branding Rules Marketo 48

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. . Jay Baer shares the strategies behind this great middle funnel tactic in a detailed blog post. Here’s the variation for Google forms…. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. Jay Baer shares the strategies behind this great middle funnel tactic in a detailed blog post. Here’s the variation for Google forms….

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

AUGUST 29, 2018

Then document your new approach, with notes on changes: Tone within emails and blog content (Is it educational? A quick look at the Google Trends data for the term ‘podcast’ illustrates this visually: So what does this mean for B2B marketers? Start a podcast. increase in in fourth-quarter sales. Not too shabby, right?

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

SnapApp

JULY 10, 2018

Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

NOVEMBER 16, 2011

Then there are blogs that hover between the personal and professional: they're content-driven too. And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. What's the best way to condense a lengthy blog post into a short-form tweet?

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. If you’d like to dive deeper into design and user experience, InVision’s blog is chock-full of great resources. Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

FEBRUARY 21, 2018

When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. . Online collaboration tools like Google Docs can also go a long way to speed up various team assignments. . Editors and Content Managers Who Take Ages to Reply.

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

SnapApp

JANUARY 15, 2019

Even Google will return pages about lead generation for certain demand generation keywords. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

JULY 10, 2018

Right now, demand gen is one of the most effective ways to grow your brand, which is why we’ve compiled a list of the top blogs, conferences, books, and courses that can help get you up to speed. Demand Gen Blogs to Study. Blizible’s blog is great for anyone looking for actionable strategies to improve their demand gen campaigns.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

DECEMBER 15, 2014

your blog . your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . your blog . your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . news/industry blog articles & mentions. Here are some examples of each. . your website . your email list & newsletter .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

SnapApp

AUGUST 18, 2016

Are you noting which blog posts could be rolled together into an ebook, or which webinar decks would make great SlideShare presentations? Pinpointing the core topic, the core insight of your work can help distinguish the subject away from the medium you’re using, say a blog. It all starts with the repurposing mindset. Rinse and Repeat.

Planning 48

Planning Webinar Metrics Content Marketing & Strategy 48

SnapApp

JUNE 12, 2012

At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. A blog can reach millions, or it can reach you and your mother -- it all depends on how interesting you make your content and how well you support the effort. Twitter and Text/SMS.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

SnapApp

JULY 24, 2013

So, we've added the following social capabilities: More Social Sharing : Pinterest, LinkedIn and Google+ can now be found in the social share section, rounding the group out to include: Facebook, Twitter, Google+, LinkedIn and Pinterest. We recognize your audience is everywhere and you need to be able to reach them all.

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

SnapApp

APRIL 19, 2012

If you can include links, make sure your main link is here, whether that's your website, blog or Facebook page. Add social media icons to your website Google "free social media icons" and you will be overwhelmed by the amount of choices available. Check that your bio information is up-to-date with your current projects and interests.

Social Media 48

Social Media Media Social Networks Profiling 48

SnapApp

MAY 19, 2011

One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page).

Twitter 48

Twitter Facebook SEO PageRank 48

SnapApp

JUNE 29, 2015

In a (2012) survey done by Google, 61 percent of prospects said issues with mobile site performance led them to visit other websites to find what they’re looking for. Among the Eloqua Community, 42% of marketers produce at least one piece of content per week (not including blog posts). Make Your Content Nimble. Spice It Up!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

SnapApp

SEPTEMBER 17, 2015

To start developing or improving your industry listening skills, you can: Use Google Trends to find out what people are starting to care about. Use the information you’ve found from Google Trends and BuzzSumo to turn your inbox into a powerful listening channel. It also allows you to identify influencers in a particular area.

Top of Funnel 48

Top of Funnel Ad Building Buying Cycle Buzz 48

SnapApp

AUGUST 29, 2018

Then document your new approach, with notes on changes: Tone within emails and blog content (Is it educational? A quick look at the Google Trends data for the term ‘podcast’ illustrates this visually: So what does this mean for B2B marketers? Start a podcast. increase in in fourth-quarter sales. Not too shabby, right?

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

AUGUST 9, 2018

The literally hundreds of blogs offering sample qualifying questions all boast anywhere from the 10 to the 70 questions everyone should be asking. Understanding what the most effective qualifying questions for your business requires more than a google search. Any good salesperson knows that “coffee is for closers”.

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

DECEMBER 16, 2011

Think about your company's current Facebook, Twitter, Google+ and other social media platforms. Give your website, blog and other online platforms a critical look, asking yourself how easy it is for stakeholders to share your content. 96% of content shared across Twitter, Facebook, Google+ and LinkedIn is interactive content.

Effectiveness 48

Effectiveness Content Viral Marketing Social Media 48

SnapApp

MARCH 27, 2018

I tell you all this to provide context as to why I’m passionate about helping others get on stage, and why I was delighted to be invited to contribute to the SnapApp blog to demystify the process. . a great book or blog), possibly a manager or agent, a stomach for travel and skin thick as hide. But, You Never Forget Your First Time.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

SnapApp

MAY 7, 2012

Vanessa Sweeney of The Niche Marketing Blog offers a simple explanation of the difference between niche and general marketing. According to online marketing consultancy Niche Giants , niche marketing competes with fewer businesses -- making it easier to hit the top sites on Google and other search engines. Definitions.

Long Tail Marketing 48

Long Tail Marketing Mobile Advertising Opt-in Conversion Rate 48

SnapApp

APRIL 13, 2016

A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. And this is just the beginning.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

FEBRUARY 23, 2015

What blogs do they read? Knowing their favorite sites or industry publications lets you hone in on the advertising or guest blogging markets that will be most lucrative in terms of leads and sales pipeline. Learn Their Information Consumption Habits. Where do your prospects go for information?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. A vlog is a video blog.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

APRIL 11, 2016

A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. And this is just the beginning.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.).

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.). .

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

DECEMBER 13, 2011

On the heels of the Google+ Business Pages, brands have special distinguishing features that set them apart from standard Twitter profiles. You can now embed specific tweets on your website or blog and visitors can retweet, reply, or favorite the tweet as well as follow the user. Key differences include: 1. Profile tabs:?

Twitter 48

Twitter Brand Identity Branding Planning 48

SnapApp

AUGUST 9, 2018

The literally hundreds of blogs offering sample qualifying questions all boast anywhere from the 10 to the 70 questions everyone should be asking. Understanding what the most effective qualifying questions for your business requires more than a google search. Any good salesperson knows that “coffee is for closers”.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

SnapApp

SEPTEMBER 27, 2013

Then, you Google it. Each chapter of your eBook might be worthy of blog post. Tip 2: Strive for Originality. If you’re in content marketing , there’s a good chance you've been frustrated by this: you think you’ve come up with an idea for fresh content. Turns out it’s not so original. The content marketing universe is crowded.

Tips 48

Tips Content Paper Webinar Metrics 48

SnapApp

OCTOBER 8, 2012

Think about email drops, ad buys, links on your website, partner blogs, maybe even usage of QR codes for print or POP/POS materials. They set goals for each of their contests based on the demand for a particular prize and previously used only google analytics to track page views.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

SnapApp

SEPTEMBER 18, 2012

Are people clicking through to the main website after viewing the blog post you shared? Embedable tools like Google Analytics can give you a detailed, yet basic view of the conversions that are occurring, while more robust platforms like Marketo & Eloqua can even tell you who is converting from stage to stage.

Twitter 48

Twitter Business Eloqua Top of Funnel 48