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The Importance of Public Relations in Marketing

SmartBug Media

In large organizations, public relations (PR) and marketing often operate as separate functions. Each has its own focus and its own tools because the two disciplines fulfill different purposes. Blogging A main component of inbound marketing is blogging.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

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6 Tips to Create Effective Graphic Design for your B2B Company

Launch Marketing

For example, media and public relations companies curate a different look and feel than technology companies. Lastly, ask yourself: What are the needs of your buyers and how can you fulfill them through design? Understanding the industry your business falls into is just as important as the audience you serve.

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Best Practices for Content Marketing Strategy

KEO Marketing

Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy. In terms of blogging, when B2B companies post blogs 11 to 20 times per month, they generate almost three times more traffic over B2B companies that never post or only post a couple of times a month.

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Add For Immediate Release to your podcast queue

Biznology

Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. technologies, including content syndication, online collaboration, blogging, and consumer generated media. He actively uses social media to explore the evolution of those relationships.

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Wednesday Writer Roundup: Emmy Winners, Nutritionists, Developers, and Ghostwriters on nDash

nDash

This week we’re kicking off a new blog feature to introduce a few of our favorite recently joined freelance writers. While those are exciting opportunities, I find telling the stories of everyday people is the most fulfilling. nDash is home to thousands of subject matter experts, and our number grows every day. Chellie Mills.

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Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts. Users would stop seeing the blog as a source of valuable content and its SEO would suffer.