Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. .&# Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Content Standard

AUGUST 26, 2016

It’s not enough to have a newsletter or a targeted approach to distribution. ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” It’s only ever a thumb’s press away.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Keep in mind; the typical blog post title of “the 3 most important…” or “10 tips.” Rebel Brown's blog Phoenix Rising.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. That is pretty much the mantra of B2B content marketing. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). Blogs and Wikis in the Business World. Forrester Wave: Service Desk Management Tools, Q2 2008. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

MARCH 24, 2010

Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Damico Marketing Communications on Facebook What Im Doing. Looking forward to the new book. in reply to tom_peters 12 hrs ago @ tom_peters Hey. a guy can dream, can't he!

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

You’re likely doing email nurturing, though it can probably be significantly improved Email is often a type of nurturing, so if you’re sending out a monthly newsletter, or have an opted-in list that you’re sharing your press releases with regularly, you are doing nurturing.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

DECEMBER 1, 2010

Sharing photos, videos, press releases, media coverage, speaker updates, etc. Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Use this to your advantage.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Sword and the Script | B2B

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Case in point?

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Content4Demand

SEPTEMBER 16, 2020

Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events. Steve Casey, a Principal Analyst at Forrester/SiriusDecisions put it this way: “Buyers expect providers to know who they are what they want in every experience they have throughout the lifecycle of the relationship.”

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

JANUARY 11, 2017

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. Let’s say we’re doing this interview, and it’s going to be published on a blog. Get our Definitive email newsletter. Let me give you an example.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. Blog: Difference Engine. About this Blog. This blog reports on interesting new applications of technology and the people behind them. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

NOVEMBER 10, 2020

It’s the idea that you distribute free content—eBooks, white papers, blog posts, infographics, social posts, newsletters, and everything in between—with the primary focus to provide value to your audience. Blog Posts. To do that, you can’t just rely on high-level blog posts that comment on current events. Case Studies.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Online Marketing Institute

OCTOBER 31, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

OCTOBER 11, 2019

Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. Never forget that traditional media is still very powerful, so take the time to craft irresistible press releases inviting journalists to come down and cover your event. Track and Analyze.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. 1) Citation: YOH Blog. (2)

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. 1) Citation: YOH Blog. (2)

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. 1) Citation: YOH Blog. (2)

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92