KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. But in order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Over four million new blog posts are published every day. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020). This is different than lead generation, where the goal is converting traffic. So how do you integrate more storytelling into your content? Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JULY 31, 2018

However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Final Thoughts.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that. Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

DECEMBER 1, 2014

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Getting new fans.

Promotion 120

Promotion Mobile Advertising Paid Search Agency Mobile Marketing 120

KoMarketing Associates

NOVEMBER 16, 2017

We have covered this topic on our blog ( here , here , and here ) in depth, so please visit our posts for in-depth strategic advice on this initiative. If you know your business and seasonal search traffic well, consider these patterns as you assign quarters of the year where the keywords have the highest search visibility.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. million blog posts from more than 4,600 blogs, which garnered 2 billion social shares. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? These are usually one or two-page PDFs that allow users to take the information offered in blog posts or other content and turn it into something actionable.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

FEBRUARY 16, 2017

Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. million pieces of content on Facebook every minute of every day. Improving website traffic. Oh, how the times have changed. People share 1.3 500 million tweets are sent per day.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. TOP 10 KOMARKETING BLOG POSTS OF 2015. 5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. It’s not Facebook. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 7, 2018

Test traffic streams instead of creative. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from? So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Then create a new page, and send that segment of traffic to it.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. During the year 2013, we wrote. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. Sites that have social share buttons on each page, especially on blogs, simplify the process of social sharing for readers. Make your content shareable.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JUNE 11, 2012

If you are searching for ideas of what to write about, you might want to review your most viewed content and educate yourself on which blog posts receive the most social shares as well as which pages have the lowest bounce rate. Learning how to diagnose your most popular posts can be very important, as it will lead to more blogging success.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. What is each platform used to accomplish?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Try out a couple when promoting blog posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

APRIL 30, 2012

We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. Google+ isn’t as casual as Facebook because many of the users on it are using it for business or school (or because they feel like they should be on there). This directly influences the search result pages for your content on your own blog or externally.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 4, 2014

Here on the KoMarketing blog, our Content Marketing Specialist Ryan Young gave us 8 Tools to Get Your Content Buzzing Across Networks , and BuzzSumo did a great round-up post, 13 Experts on How To Promote Content Before Hitting Publish , which showed how various people in the industry promote their content. Don’t guest blog.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

AUGUST 27, 2019

Not only are you driving traffic to your website instead of external sites, but you’re also showing expertise in the field by authoring useful and descriptive content. For example, say you wanted to have a guest post on a popular industry blog. Sometimes B2B marketing is seen as cold or uninteresting. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. to determine traffic sources, when content is being consumed the most, what posts do best at what times, and what content is converting leads into sales.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter. Direct Outreach.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120