Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console. High volume often means high difficulty, like the keyword “ email marketing.”

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Contently

MAY 11, 2024

Local SEO Content Strategy: Designing for Success When analyzing content for local SEO, Google’s algorithm takes factors like relevance, distance, and prominence into account. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. the kind of customer experience it provides.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? Marketers use different techniques, including multi-touch attribution, to gain this insight. That’s been proven over and over again. SEO is a long-term play, no doubt.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Coincidentally, we recently explored this very topic in this blog post. The exact shape of this new digital marketing era is yet to be defined.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. Here we outline 5 fundamental key performance indicators for measuring your blog’s success.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. And why you should focus your marketing activities instead on raising your Google CTR. How to Raise SERP CTR to Skyrocket Traffic. However, that’s all starting to change.

CTR 40

CTR SERP Activities Google 40

Hubspot

JANUARY 17, 2020

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). It's the time I spent reading those results pages before I went back to Google to take a look at other results.

Dwell 99

Dwell SERP SEO Marketing Analytics Tools 99

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Conductor

MARCH 29, 2022

We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. Macy’s, for example, planned to close 125 stores during the pandemic. Changes in search intent and ranking content.

eCommerce 115

eCommerce Paid Content Features Trends 115

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 308

Analysis Top of Funnel Work Management Lead Scoring 308

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Not necessarily.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

ClearVoice

JANUARY 9, 2024

While KPIs are applied to many different aspects of a business, for this conversation, we’ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives. Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. Better ranking on SERPs?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). A good strategy is to focus on shoring up the SEO basics, starting with technical SEO.

Paid Content 62

Paid Content PPC Traffic SEO 62

Moz

FEBRUARY 14, 2021

While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Outgrow

DECEMBER 23, 2021

In this blog, you’ll find a list of free tools to increase website traffic. . Here’s an example of how a form built on Outgrow looks like: If you are a fashion influencer, then this is the perfect example for you. Assume that you run a fashion blog where you regularly share tips on fashion. Google Analytics.

Traffic 52

Traffic Marketing Websites Outgrow Tools 52

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It takes considerable time and effort to write high-quality blog posts. What else can you do with ChatGPT blog post writing?

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. Marketers are using AI technologies like machine learning and AI-powered algorithms that help in sales funnel, outreach and other marketing dynamics. Role Of AI In Transforming B2B Marketing.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Give context.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

DivvyHQ

JULY 23, 2019

Goal setting is arguably the most essential part of digital marketing. When creating these benchmarks for your digital marketing efforts, ensure that you align them with your overall company goals. For example, let’s pretend you are an ERP software firm targeting small businesses. Tip 1: Set Data-Driven Goals.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

CoSchedule

AUGUST 4, 2022

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Identify The Underperforming Blog Posts With High Business Potential. Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Without understanding search intent, it’s difficult to cash in on your SEO initiatives even if you generate heaps of organic traffic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. Not all of us are simple ecommerce stores that can cleanly count sales that come directly from people clicking links in blog posts. Only 22% of the least successful marketers measure their content ROI, compared to 72% of the most successful.

Top of Funnel 102

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 102

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaigns should be broken out to specific regions, countries, or market areas depending on primary language. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120