Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” Marketers tell us they just love this feedback.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. In the examples given, it was suggested that PPC be used when search engine optimization had not yet caused top-ten results.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. But they don’t intend to become a lead management system.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

What does this mean – as I understood it – they make various viral marketing campaigns or social applications that can then be shared with friends who can customize them to post it to their blog or website via an iFrame. Some examples are Coach engaged consumers to design a new tote. One of their customers is Serena Software.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

MAY 2, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, or on Facebook, or YouTube, we’re very excited to have you here. If you are on LinkedIn watching live, you could be part of this show. You can make comments.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. For example, current active opportunities can receive different messages from early-stage prospects. No (except salesforce.com Radian6). Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Hubspot

MAY 12, 2010

The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. These are two examples of leveraging competitors to improve credibility and marketing reach. Do you know that frequent mentions of your competitors can actually help you rank higher on Google?

Differentiation 28

Differentiation Lead Scoring Lead Ranking Salesforce.com 28

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. They just want to be able to manage their Facebook page. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. That’s interesting.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

AUGUST 8, 2012

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Did they come from email, for example?

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 24, 2011

Example: HubSpot ). With social media, people say, “Well, I don’t see the ROI on it,” just as an example. He leverages the use of his blog, podcasts, and videos to help spread the word about his restaurant and to grow his brand. You can get to Salesforce.com. Stick with it. What About ROI?

Small Business Marketing 28

Small Business Marketing Marketing Budget Budget Programs Business 28

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. Frequency of alerts. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2012

Both Sanjay and Michele will provide real-world examples of how to create highly effective social campaigns. They have 390 Facebook pages with over 455 million fans. An example Michele shared was Harry Potter and it’s success on social media. And remember to keep tabs on our blog as we will be live blogging all week.

Word of Mouth 48

Word of Mouth Peer-to-peer Social Media Promotion 48

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. But for now, let’s look at a couple of basic examples. These are two simple examples, but they both require confident forecasting based upon accurate historical data.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights. com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JULY 30, 2012

So put in your ebooks, your blog posts, your infographics, everything you will want to re-promote at a later date in social media. Except that it really isn't if you approach it correctly -- we've recently published a blog post that breaks down the do's and don'ts of social media automation if you're on the fence.

Social Media 28

Social Media Social Marketing Media Work Management 28

Webbiquity

MARCH 27, 2017

Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Now part of Salesforce.com Marketing Cloud.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JULY 3, 2014

You can even use it in your brand''s Twitter and Facebook cover photos, or put it into your email signature. In the example below, our social media manager Brittany Leaning created a countdown template for our INBOUND13 event and changed the numbers as we counted down. Subscribe to #RoadToDF14 for a chance to win a FREE #df14 pass.

Template 28

Template Hubspot Social Media Twitter 28

Hubspot

MARCH 19, 2013

Below, we’ve outlined seven tactics to help you modernize your PR approach and bring it into 2013, along with some examples of great companies who have blogged, pitched, and publicized their way to great PR success in the 21st century. Take, for example, last week’s Pi Day, otherwise known as March 14th.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28