Anything Goes Marketing

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Writing for the Reader: Preview Pane and Blog Feeds

Anything Goes Marketing

When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. A Picture is Worth a Thousand Words.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. You can find many other blog posts out there on that subject.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This sold out event brought together some of smartest marketers from all over the world. This made the event even more exciting as tweeters could listen to speakers, engage other tweeters, tweet their experiences, and see what others were tweeting about all at the same time! The result was better than Eloqua could ever have expected.

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Wake up and Send More Email

Anything Goes Marketing

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). We don’t have any time-sensitive events that we need to promote” This statement is very similar to the first section.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube. CEO video messages to customers, prospects and employees.