Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. 3 of the best use cases for the B2B metaverse.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Adobe Experience Cloud Blog

JANUARY 8, 2013

With this understanding, you can evolve your mix of tactics each time you put on or sponsor an event. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Want to learn more about how to leverage events in your marketing mix?

ROI 48

ROI CPO Allocation Event Marketing 48

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. If you have a lot of questions that went unanswered, consider a blog post!

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Now you have everything you need to start making it rain (money, that is) for your next event. Event Marketing'

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Base measurement around proving marketing ROI. The way we implement virtual events into our marketing mix is no different. Our Senior Director of Marketing, Maria Pergolino, revealed our secret sauce for getting the most out of your demand generation efforts. Happy Xchanging!

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. So keep these common mistakes in mind the next time you exhibit at an event – and then, go get ‘em. The Top 7 Things to Avoid at a Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Hubspot

MARCH 8, 2012

Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

SpotMe Blog

JUNE 29, 2023

All marketing collateral, ads, and communications must be pre-approved to confirm claims are substantiated, risks are outlined, and messaging is balanced. Regulations limit how products can be discussed, demonstrated, or distributed at events. Aim for 2-3 blog posts per month and 2-3 social media posts per week.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. You might also want to utilize other channels like paid social and your company blog. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Valasys

APRIL 6, 2020

Understanding and prioritizing your audience preferences lies at the heart of creating a messaging that resonates with the market to help marketers accomplish their revenue and other core bottom-lines. Why your brand needs a Messaging Matrix as a Crucial Component of its Marketing Mix.

Brand Identity 64

Brand Identity Branding Buying Cycle Copywriting 64

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Single Grain

JULY 5, 2023

Offer Guidance on Content Type: Whether you’re writing blog posts, social media updates, product descriptions, or anything else, let the AI know. These guidelines should help you make the most of your interactions with it. so it can write on your behalf accurately. The content type can significantly impact the writing style.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Blog: Agile Marketing and the Measurement Sprint.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. You can share downloadable content in the following ways: Add them as a call-to-action (CTA) below blog posts. Whitepapers.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. Additional Resources.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59