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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Organic search is most likely job 1. A significant reason is that improving CRO creates a beneficial ripple effect.

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Is Your Blog a Golden Egg?

Content Marketing Institute

I picked it up and, sure enough, it weighed a ton. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something. Solid gold. Crazy, right?

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations.

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How to Optimize Your Contact Us Page for Conversions

SmartBug Media

When was the last time you dove into your “Contact Us” page to freshen it up or optimize it for better performance? I run into many clients who think of their “Contact Us” page as something you set up once and never have to touch again. Placement and Design. Your CTA button design can help make that happen.

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9 Discount Code Ideas Backed By Real-World Examples to Inspire You

Optinmonster

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. More than a hundred years ago, brands like Coca-Cola and Betty Crocker used coupon codes during their initial years to improve their brand awareness. Why Should Your Business Offer Discount Coupons?

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). The most common forms that we encounter are B2B and B2C. . Learn more about email marketing through our blog here. .