Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SmartBug Media

AUGUST 28, 2020

A quintessential strategy for providing your customers and leads with quality content is through blogging. This shouldn’t be surprising, but the content in your blog is what matters most—the topics, strategy, and SEO behind the posts. At a bare minimum, a landing page should be set up, allowing people to make those referrals.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Heinz Marketing

MARCH 10, 2020

According to research I’ve seen quoted by many organizations (including Gartner and Vorsight), just three to four percent of companies in any given industry are in an active buying cycle for your prospect or service category. For considered purchases, most of your time with prospects is NOT in an active buying cycle.

Buy 93

Buy Top of Funnel Buying Cycle Gartner 93

Hubspot

MARCH 4, 2014

To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. What have you found works for you in terms of a blog process?

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Televerde

NOVEMBER 3, 2020

Don’t expect your audience to dig through your blog looking for relevant information. When someone logs onto Twitter, they receive a curated content experience based on accounts and hashtags they’ve chosen to follow. Use artificial intelligence to offer curated content everywhere they go, every time. It’s too complicated.

Marketing AI 52

Marketing AI Demand Marketing & Strategy Marketing Strategy 52

Cintell

MARCH 31, 2020

According to Gartner, 6 out of 10 customers in the US prefer using the digital self-service tool over a video chat or a call. AI can enable auto-responses to customer queries and can also guide your audiences to curated content. Use machine learning or Artificial Intelligence (AI) to deliver a better experience.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

DAGMAR Marketing

MARCH 20, 2023

This includes everything from: Blogs Social posts Product descriptions Webpages And more Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content. What is AI-Generated Content?

Marketing AI 52

Marketing AI Generation Business Content 52

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Gartner Marketing Symposium|Xpo. This conference dives into what Gartner analysts have to say about changing markets and industries.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

KoMarketing Associates

FEBRUARY 23, 2016

This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. Content Development & Distribution.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Scoop.it

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. According to a report by Gartner , more than 25% of enterprises will be using Natural Language Programming technologies by the end of 2022. That is where IBM Watson comes into play.

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Martech Advisor

DECEMBER 19, 2019

Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. Create various questions around the keywords and answer them succinctly in a blog post. Learn More: Link Building for 2020: What Works and What to Avoid. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

PathFactory

JULY 18, 2022

In this blog, we’ll look at why micro-personalization is important, how it’s different than traditional “personalization,” and when you can expect it to hit the B2B marketplace. 90% of all buyers reported revisiting‚ or looping back‚ to at least one job as part of their overall purchasing process.”. – “ Win More B2B Sales Deals ,” Gartner.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Heinz Marketing

JULY 12, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Build a relationship with your local bookstore and it could be the best source of curated books for you. And you brought up some new insights from Gartner that I think really bring that to bear.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

Martech Advisor

AUGUST 21, 2019

Marketing content analytics apps, integrated into the same central location provide insight about the performance of your latest blog post without requiring you to sign into your CMS and comb through dashboards. Apps like RSS readers and news aggregators represent easy ways to curate information that matters to you.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Content Standard

DECEMBER 4, 2017

Say what you will about curation as a content strategy; this is not the time. Take ADP’s Thrive , a blog for small-business owners. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product. It’s proprietary.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. According to Gartner, 84% of millennials are likely to be influenced to make a purchase based on user-generated content.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

nDash

DECEMBER 14, 2020

I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Area of expertise: Cybersecurity .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Do you want to write brilliant blog posts? So sayeth Gartner. Great Blogs Always Get This Right [link] via @ pushingsocial. Megan Heuer.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Canadian Marketing Association

JANUARY 5, 2016

According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. However our approach has been to take relevant subjects, conduct research on them and then publish them on our website, Linkedin, third party content organizations and blogs.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Where the world is flush with too much content and information, as a seller, how do you curate and makes sense of what’s out there? I got an appointment quota to set.

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Onalytica B2B

APRIL 20, 2016

Social platforms are responding by creating and refining curated user timelines, and only the top brands with the most engaging content will survive.” Gartner for Marketing. Gartner for Marketers. Gartner for Marketers. ” Rand Fishkin – Founder of Moz. Because we’re doing it every day.”

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

ClearVoice

AUGUST 31, 2020

In an article highlighting some of the benefits of marketing via SMS , Gartner states that SMS messages are opened as much as 98 percent of the time, and responded to 45 percent of the time. SMS read and response rates this high indicate something special is occurring here… and it is. It’s the thought that counts.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Smashmouth Marketing

JANUARY 19, 2023

Most of their research, 67% according to Gartner, will be conducted online. You can post a wealth of great information on your website through blogs, white papers, articles, and more. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

NetLine

NOVEMBER 30, 2023

Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it. So, consider curating some of the content you need to fill the gaps. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Marketing Insider Group

FEBRUARY 9, 2021

Choosing the best formats for your audience (blog posts, infographics, emails, social media posts, etc.). You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? Is your blog vague and scattered?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

CoSchedule

FEBRUARY 28, 2023

I also compiled customer ratings from multiple sources such as G2Crowd, Capterra, Gartner, GetApp, and others to provide curated research from many providers in this single resource. – Verified Market Strategy Manager via Gartner I’ve used Coschedule in several roles, and have always gone back to it. out of 5 stars.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Single Grain

MARCH 9, 2021

Now that you have curated a list of keywords, it’s time to use them. Step 4: Repurpose your webinars and podcasts into blog posts. Another benefit of creating videos is that they can be easily repurposed into blog posts. Repurpose your best-performing blogs into videos by adding or removing content from them.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. It brings us to the highlight of this blog. To curate automation that is hyper-personalized. If you are looking to get in-depth knowledge of marketing automations, give this blog a read.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

PathFactory

JULY 25, 2019

Gartner defines buyer enablement as “the provisioning of information that supports the completion of critical activities necessary to make a purchase.”. In this blog, we’ll share 3 examples of stellar marketers who are enabling their buyers and seeing meaningful increases in funnel conversion and revenue. What is buyer enablement?

Top of Funnel 75

Top of Funnel Lead Ranking B2B Marketing Sales Qualified Leads 75

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. For tips on how to run your own virtual event, check out www.vidyard.com/blog/online-events. To do this, marketers must serve up highly engaging content destinations where content is curated and personalized to the prospect. Many answers from the experts reflect this assertion. Todd Berkowitz.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. ”

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

PathFactory

SEPTEMBER 27, 2019

In this blog, we’ll introduce you to 3 innovative, trail-blazing marketers who recognize that the path forward needs deeper content engagement, and better data. They implemented PathFactory to get the most out of every touchpoint, and serve buyers and customers curated streams of content without depending on IT.

B2B Marketing 45

B2B Marketing Marketing Strategy Marketing & Strategy Lead Ranking 45

Single Grain

SEPTEMBER 22, 2022

In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business. In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. Let’s dive in! TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? More leads = more revenue.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81