Brightedge

AUGUST 4, 2020

4 min read Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. What are KPIs for SEO? However, with so many metrics to choose from, which KPIs are most important to SEO? Today, 53.3%

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. In perhaps the saddest cases, the pages that “win” SEO by effectively playing the system fail to elicit real interest.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. How SEO and Digital Marketing Play Well Together. Let’s dive in.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. image source ).

CTR 40

CTR SERP Activities Google 40

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. Yet, SEO for manufacturers can be a strategic silver bullet. This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Off-site SEO. Securing backlinks on other websites is one of the most valuable off-site SEO wins for a website.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. With the right SEO marketing strategy, your business and bottom line certainly will be taken up to a notch. The thing is SEO ranking factors have constantly changed over the years. Why your SEO strategy is important. Google Ads.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Directive Agency

APRIL 15, 2022

Monitoring your site performance to assess your current SEO campaigns can be difficult. SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Can I do SEO on my own? Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. What’s the difference between SEO and SEM?

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. SEO Improvement : Boosting organic search rankings. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Source: CoSchedule. Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. I’ve included everything which I believe is important in the world of SEO. I’m also including Youtube videos from many SEO experts that explain each concept in depth.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

MAY 17, 2020

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. Ready to get into diagnosing those problematic blog posts? How to Find and Fix Your Blog's SEO Ranking Drops: 7 Questions to Ask.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Conductor

OCTOBER 28, 2019

SEO is amazing. Is this too many questions to start off a blog post? What is SEO? SEO stands for search engine optimization. What are the pros of SEO? SEO can create brand affinity. SEO data gives you an idea of the voice of your customer and can help you improve your product or processes.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. How do you Write Good SEO Content.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

SEPTEMBER 7, 2020

SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Huptech Web

FEBRUARY 16, 2024

The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? You create blog posts, videos, and social media content offering workout tips, nutritional advice, and motivational content. → It helps you understand the effectiveness of your SEO efforts versus your advertising spend.

Paid Content 52

Paid Content ROI Content Marketing Lead Ranking 52

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. How does SEO fare for your business, and what are some of its pros and cons? SEO also gives you more coverage than paid ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. An SEO Boost. Image via CrunchBase. The Downsides.

SEO 80

SEO Google SERP CTR 80

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. I run a CRO program at an agency that’s well-known for SEO.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . There is an inside joke in SEO: . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7%

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67