Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Image credit: Suzy Hazelwood on Pexels. It may just not be your thing.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting?

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Marketing AI Copywriting Landing Pages Work Management 145

Marketing Graham

SEPTEMBER 18, 2023

As usual, there’s a lot of hype within marketing about the use of AI. One of the more popular uses is for copywriting – and there’s an AI copywriting AI tool that’s right for you. First, let’s look at the pros that I’ve found using an AI copywriting tool like ChatGPT.

Marketing AI 52

Marketing AI Copywriting Tools Lead Scoring 52

Anyword

JULY 5, 2021

Copywriting has changed a lot over the years. Marketing texts today tend to be less formal while writing in the second person is common, and of course, the usage of certain phrases is constantly changing. . So here’s our pick of today’s best copywriter websites—be sure to check them out once in a while to stay on top of your game.

Copywriting 101

Copywriting Marketing AI Best Practices Blogger 101

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

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Copywriting Marketing Budget Budget Programs Internet Marketing 329

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Anyword

APRIL 21, 2022

Artificial intelligence (AI) has made some huge strides in recent years, with no sign of it slowing down anytime soon. AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting?

Marketing AI 87

Marketing AI Copywriting Cost Per Click Click Rate 87

Bannersnack

NOVEMBER 28, 2023

14 minutes read When ChatGPT took the world by storm in 2022, most writers already (kind of) knew about AI copywriting tools. So much so that, not even one year later, making sense of the AI copywriting software market seems almost impossible. There’s a new AI tool popping up every other day.

Copywriting 59

Copywriting Tools Software Process 59

Anyword

DECEMBER 8, 2022

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. This has long been a concern since AI technology became more mainstream.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Marketing Graham

NOVEMBER 3, 2023

Both emotional and rational appeals are potent tools in website copywriting and can have different effects depending on the context and the audience. Next, let’s look at the advantages and disadvantages of emotional and rational text for website copywriting. But which is best, and what’s the difference?

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Copywriting Marketing AI Marketing Websites Statistics 52

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. My colleague wasn’t convinced. Objectives.

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Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Anyword

APRIL 6, 2022

With all the advances in artificial intelligence, comes all different ways to create content. Marketers can now choose between having their texts written by a person, or by artificial intelligence – but even here, there’s an important decision to be made. . AI Writing Assistants. AI Writers.

Marketing AI 87

Marketing AI Copywriting Paid Search Agency Landing Pages 87

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Anyword

JANUARY 4, 2023

Copywriting can be a daunting task, especially for those who are non-native English speakers. Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. From online courses and books to workshops and more, these resources will help you become a better copywriter.

Copywriting 98

Copywriting Resources Press Course 98

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai But I suspected as well that I wasn’t using the AI optimally. A prompt engineer may use prompts to “teach” the AI to function as a customer service chatbot.

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Generation API Webinar Metrics FAQ 195

Anyword

JULY 29, 2021

In our last post, we briefly highlighted the Four Classic Copywriting Formulas. At first glance, you may wonder if using the PAS copywriting formula, as thousands of copywriters do, will come across as repetitious or inauthentic. The PAS copywriting formula has been proven effective, over and over again.

Copywriting 97

Copywriting Marketing AI Landing Pages Analysis 97

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

Anyword

APRIL 12, 2022

Copywriters don’t just write interesting stuff – they often lead interesting lives as well. From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. The good news for the rest of us?

Copywriting 85

Copywriting Advertising Agencies Marketing AI Advertorials 85

Pam Didner

JANUARY 18, 2023

Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. And AI tools like this are only getting more and more sophisticated. There’s even a new tool that uses artificial intelligence and natural language processing to mimic voices ! How cool/scary is that?!).

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

SmartBug Media

APRIL 25, 2023

Artificial intelligence (AI) has revolutionized many industries, and the field of content creation is no exception. With AI-powered copywriting tools becoming increasingly prevalent, businesses are exploring new ways to leverage this technology to streamline their content creation processes and improve messaging consistency.

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Marketing AI Copywriting Content User-Generated Content 52

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. So, let’s explore the best ways marketers can use text-based, genAI tools like ChatGPT.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

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Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Unbounce

MAY 4, 2023

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

Anyword

MARCH 24, 2022

Can artificial intelligence writers create high-quality content? Here, we’ll explore which types of content AI writers can generate, and how businesses are using AI writing to improve efficiency and create better content. What is an AI Writer? So how does that help marketers with their copywriting?

Marketing AI 52

Marketing AI Copywriting Generation Landing Pages 52

Marketing Graham

AUGUST 6, 2023

Let’s talk about the ‘ai copywriting tool’ You’ve probably heard about it. Pros of Using an AI Copywriting Tool: Quick as a Flash! With an AI copywriting tool, you get content in a jiffy. With AI, it’s a one-time investment or a recurring subscription fee.

Copywriting 40

Copywriting Tools Ethics SERP 40

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Budget Programs 93

Budget Programs Tools Best Practices Enterprise Management 93

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations.

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Conversion Budget Programs Copywriting Landing Pages 141

Anyword

MAY 3, 2022

Artificial intelligence continues to change many of the technologies around us, as well as some areas that, only a few years ago, were considered ‘people only’. Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? .

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Anyword

JANUARY 26, 2022

Whatever the case may be, there is one thing you cannot ignore — website copywriting. So, read on to know more about website copywriting, why it is important, and how you can use it! What is Website Copywriting? The right website copywriting is essential to any website, business, marketing, and advertising plan.

Copywriting 70

Copywriting Marketing Websites Landing Pages Lead Scoring 70

Anyword

JULY 27, 2021

If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. We’ve outlined for you the “Four Classic Copywriting Formulas,” used by efficient marketers all over the Internet, to help reduce time spent staring at blank pages. Problem, Agitate, Solve.

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Copywriting AIDA Marketing AI Best Practices 57

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Anyword

MARCH 16, 2022

For those who master the art of SMS marketing, it’s both. Taking full advantage of the range of text message use cases, while simultaneously applying the most attractive language, will keep your copywriters working overtime. The Use of Text Messages (SMS) in Marketing. Examples of SMS Marketing Use Cases.

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Marketing AI SMS Conversion Work Management 88