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Copywriting vs. Content Writing: What You Need to Know

Anyword

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

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AIDA: Getting Users from Awareness to Action

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AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Speaking of Which….

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The Best Copywriting Formulas You Should Follow

Anyword

If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. We’ve outlined for you the “Four Classic Copywriting Formulas,” used by efficient marketers all over the Internet, to help reduce time spent staring at blank pages. Problem, Agitate, Solve.

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The History of AI Writers

Anyword

Artificial intelligence continues to change many of the technologies around us, as well as some areas that, only a few years ago, were considered ‘people only’. Who could foresee that the WordCheck program of 1980 for the Commodore VIC-20 computer would evolve into AI writing software which would compose entire articles? .

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5 AI writing assistants in action

Martech

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

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Jasper and Copy.ai vs. ClearVoice — A Competitive Review

ClearVoice

Artificial intelligence (AI) is likely to have a huge effect on markers’ lives. Many people who have ignored AI are starting to pay attention. Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai Here’s an example of a blog post recipe.