Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . NeilPatel Neil Patel Co-Founder, NP Digital .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. You’ll need to read his blog to find out!

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

SmartBug Media

JUNE 6, 2019

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? Your content needs to be written and tailored specifically to those individuals and their needs. Building Content for Personas. Deciding What Content to Create.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. Source: [link] Now — how can you be sure if this is going to work?

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Valasys

APRIL 15, 2024

This blog post will delve into drip marketing campaigns, their importance, how to craft personalized messages, and selecting the right email automation tools. This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. And, voila!

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

APRIL 27, 2018

In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. Here are a few ways AI can be leveraged by content marketers: Narrow the Content Discovery Gap. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. The biggest challenge for nurturing appears to be content, with 44% citing a difficulty creating enough relevant content.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. Weaker content brings down the quality of your overall content efforts.

Practices 133

Practices Allocation Thought Leadership Content 133

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. An engaged customer means they expect relevant communication from your business. Step 2: Create Engaging Content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JULY 21, 2015

Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. Over the next several weeks, I am going to write a handful of blogs to share what I’ve learned from this data and will pull out best practice trends and correlations.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

We also want to know about your own goals and objectives , so we can provide you with the m ost valuable resources possible. At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . In fact, more than half of marketers that have AI use it for content personalization.*

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

AUGUST 17, 2015

However, it’s important to note that several other factors such as frequency, content, and relevance do. It’s hard to imagine one email would be relevant to millions of people, at least not relevant enough for them to click through. This makes a lot of sense if you think of content relevance.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Adobe Experience Cloud Blog

JULY 16, 2014

Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. are often intimidated by the sheer number of blogs to sort through. Content marketing, of course! Content Marketing Association. Heidi Cohen.

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Storytelling 48

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

AUGUST 9, 2017

We are responsible for walking each prospective customer through their own personalized and relevant content journey, making sure that they get all their questions answered on the road to making a purchase. So how do you create hyper-relevant email marketing conversations through lead nurturing? Think of it like a conversation.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

JANUARY 31, 2020

For example, they might serve the same Web content to all visitors without segmentation, or fail to A/B test their campaigns. How can you use the data you’re collecting to deliver a more relevant, tailored experience to a customer? 2. Is your staff able to accomplish these three important capabilities to bring this vision to life?

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Effectiveness Ad Building 161

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Customers want content that speaks to them directly. If you can’t quickly manage and launch campaigns that are relevant and interesting, then you’ll lose not only the customer’s attention but their business.

Digital Transformation 133

Digital Transformation Paid Search Agency Marketing Management Advertising Agencies 133

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

Adobe Experience Cloud Blog

APRIL 27, 2017

Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. As marketers, we’d all love to live in a world with endless resources, but unfortunately, we don’t. Content Marketing Pillars. What are my constraints? Pillar 2: Seduction.

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

MAY 22, 2018

According to recent Marketo research , as of four weeks before the deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. Irrelevant content is the #1 reason consumers won’t engage with brands.

Opt-out 134

Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. It’s a tremendous resource and their team does a solid job of helping SEO junkies and newbies alike navigate shifting algorithms and best practices.

SEO 113

SEO Marketing & Strategy Marketing Strategy Content Marketing 113

Adobe Experience Cloud Blog

JULY 12, 2017

Literally, what worked yesterday may no longer work or be relevant today. And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. How are they using your product or service?

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. ABM allows you to use your resources more strategically since you’re spending them on the accounts that matter the most.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Adobe Experience Cloud Blog

JANUARY 8, 2018

Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. In this blog, I am going to tell you the top three things any marketer can learn from their sales team. Build Your Arsenal of Collateral. Not all Talk Tracks are Created Equal.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Adobe Experience Cloud Blog

MARCH 9, 2020

Search results are resources. . Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. The search marketing industry is built to run like a macroeconomy. What do I mean by that?

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Keep in mind which content will be relevant to the company within the following year.

Marketo 48

Marketo Budget Programs Thought Leadership Terms and Conditions 48