Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. This is where a business blog can help. Lighthearted Blogs Encourage Sharing.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. You’ll need to read his blog to find out!

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. That is the (not so) secret behind creating content that converts. So, what do you do?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

SmartBug Media

JUNE 6, 2019

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? Your content needs to be written and tailored specifically to those individuals and their needs. Building Content for Personas. Deciding What Content to Create.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Adobe Experience Cloud Blog

FEBRUARY 28, 2018

As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. Your Content is Not Relevant.

Content 134

Content Paid Search Agency FAQ Thought Leadership 134

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

APRIL 27, 2018

In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. Here are a few ways AI can be leveraged by content marketers: Narrow the Content Discovery Gap. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . MarketingProfs Ann Handley Chief Content Officer, MarketingProfs . Follow her Twitter for great tips and valuable content from all her social channels. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. The biggest challenge for nurturing appears to be content, with 44% citing a difficulty creating enough relevant content.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Ask for Ratings.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. Source: [link] Now — how can you be sure if this is going to work?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. The post Audience Segmentation with Predictive Audiences | AI for All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Adobe Experience Cloud Blog

APRIL 30, 2018

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

JANUARY 16, 2018

As the game progressed, I realized how similar this exchange was to content personalization. Marketers work to understand their audience, offer content they think will resonate, and use the data they gather to create relevant experiences. 4 Steps to Deliver Relevant Experiences. The Overlap Between Marketing and Cards.

Personalization 134

Personalization Buyer Personas B2B Thought Leadership Work Management 134

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Josh Ritchie “Brands need to be pushing out new content all the time. ”. In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. Weaker content brings down the quality of your overall content efforts.

Practices 133

Practices Allocation Thought Leadership Content 133

Adobe Experience Cloud Blog

JANUARY 13, 2020

So what are we, as the originators of all that ignored content, missing? Relevance (or a lack thereof). It’s a big word in marketing and we’d all like to think we’re relevant, because if we’re not then we’re irrelevant. Being relevant isn’t just about appealing to someone’s interests.

Email Marketing 174

Email Marketing B2B Thought Leadership Urgency Marketing Thought Leadership 174

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. Is this blog long enough? All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus.

SEO 133

SEO Content Marketing SERP Case Studies 133

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Valasys

APRIL 15, 2024

This blog post will delve into drip marketing campaigns, their importance, how to craft personalized messages, and selecting the right email automation tools. This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40