SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Blogs and vlogs should form part of your strategy, along with an aggressive content marketing plan. What Areas Are Impacted By Growth Hacking? The amount being consumed every day is staggering.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. It was beautiful.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a favorite in the marketing community, and today we tell you why. You’re competing against your customers’ friends and family and viral videos and cute puppies. If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. Find out more: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. Explore Social Media Storytelling.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. This is the time when brands become their own media companies, creating and distributing content to their own communities on Social. Uphill And Against The wind.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Influencer marketing is designed to tap into an existing community of engaged followers on social media. Buzz Marketing. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 76

Public Relations PR Press Conference 76

ClearVoice

FEBRUARY 1, 2022

These are 12 Black Creators who spark change both within their digital communities and around the world. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community. The post Black History Month Pt 1: Black Innovators Who Inspire Change appeared first on ClearVoice Blog.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Content Marketing Institute

AUGUST 7, 2018

And next month, we’ll compile all the questions and answers in an updated blog post. Shachar Orren , chief storytelling officer, Playbuzz. How can we make something go viral? How can we make something go viral? Can we get beyond thinking we are the best answer and bring in others from our community?

Content Marketing 107

Content Marketing Advertising Agencies Paid Search Agency Work Management 107

Vidyard

DECEMBER 18, 2013

The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason). While you can’t plan a viral video, I want to explore what marketers can learn from this Christmas story. Who would have guessed that the important thing I had to drop everything to watch was a video from an airline?

Video Marketing 51

Video Marketing Paid Search Agency Planning Work Management 51

SnapApp

JANUARY 15, 2015

Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. The contest gathered over 218,000 votes, largely thanks to “going viral” within the community – 165,337 visitors were referred through social channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Think you can stuff keywords into articles or comment on blogs to get ranked on Google? The Center of Attention | How to think about email as a community.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. Let your customers know that you get them and build that bond!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Content Standard

SEPTEMBER 24, 2015

He chuckled at the fact that he, the exact opposite of a Don Draper, with little fashion sense or ability to create bulleted lists, had wedged himself into the center of the marketing community. Storytelling can be an intimidating process if you don’t understand the craft behind it. Get Into the Ring. Something happens.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Hubspot

MARCH 6, 2014

Godin suggests a strategy for creating community change through the power of tribes. If your nonprofit engages in any type of community that revolves around collaborative work -- or creates collaborative communities -- this is the TED talk to watch. Ken Allocca: Why Videos Go Viral. These people are your tribes.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. P&G's Global Communications Director, Damon Jones, told AdAge , "We know that bias is not just an African American issue. "We

Video Marketing 73

Video Marketing Paid Search Agency Marketing & Strategy Amazon 73

Outbrain

JULY 24, 2019

You don’t skimp on research and you certainly don’t compromise on getting detailed imagery to go with your posts…you might even say your blog posts look somewhat like a work of art. If that sounds familiar, it’s because it’s extremely commonplace: in fact most blog posts and content don’t actually get read. What Is Viral Content?

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

The Effective Marketer

JULY 12, 2009

Cliff Atkinson has some great suggestions of places to get images from and the PresentationZen blog has a recent post that will help those trying to present technical information. Blog at WordPress.com. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share!

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Magisto

DECEMBER 18, 2019

If you have a blog, or run a blog for your company, chances are at one time or another you have run out of ideas. Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell your story blog post ideas [1-8].

Work Management 52

Work Management Marketing Management Content Blogger 52

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Storytelling. This allows content creators to cater to specific niches, building loyal communities around specialized content areas while monetizing their skills. Gone are the days of generic, one-size-fits-all content. Sponsor content.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. They are ideal for producing content like customer stories, press releases, internal communications, boilerplates, and company bios. It’s data storytelling.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Hubspot

JULY 12, 2013

When new social media features are released, every news outlet and blog jumps on the story. It reminds me of the viral video, " Where the Hell is Matt? This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. Hey, we do it, too.) from a few years ago. 2) Today Show.

Video Marketing 28

Video Marketing Branding Brand Identity Viral Marketing 28

Single Grain

AUGUST 11, 2023

In this post, we’re going to cover some of the biggest podcast challenges that brands face when trying to build up their audience community via an audible format. From Conversions to Community Another hurdle that often surprises aspiring podcasters is the difference between driving conversions from a podcast compared to a website.

Tips 52

Tips Storytelling Communities Lead Scoring 52

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. How To Take Advantage Of Visual Storytelling. It is not about “going viral.” This article originally appeared on The Economist’s Lean Back Blog in 2 parts.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

ConvertKit

JUNE 19, 2020

This means being brave, sharing your voice, and connecting with your community to solve problems and add value. Launching the Creator Fund and our public statement to end systemic racism and police violence was just the beginning of sharing our ongoing efforts to support our Black teammates, Black creators, and the Black community at large.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Single Grain

AUGUST 7, 2023

This medium enables emotional storytelling, which can forge strong connections between brands and their audiences. Shareability and virality: YouTube videos have the potential to go viral, spreading your brand messaging rapidly across social media platforms and the internet.

Youtube 52

Youtube Marketing & Strategy Viral Marketing Blast Campaigns 52

Valasys

OCTOBER 3, 2023

Photos can bring your product or service to life, and videos are perfect for storytelling. Pinterest excels at infographics and step-by-step guides, while TikTok has revolutionized the short video format, making it ideal for virality and storytelling. But the benefits don’t stop there.

Startups 52

Startups Effectiveness Planning Business 52

Single Grain

FEBRUARY 14, 2020

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Related Content: 8 Slack Communities Every Marketer & SEO Should Join.

Startups 141

Startups Promotion Video Marketing Campaigns 141

SmartBug Media

JANUARY 26, 2022

We’re all familiar with the concept of going viral, but that’s an unreasonable goal out of the gate (and one with rapidly diminishing returns). Building a community around your campus, department, or athletic teams. Improving student, alumni, and even community relationships. 30 percent of posts should be your blog articles.

Social Media 52

Social Media Social Marketing Marketing Strategy Marketing & Strategy 52

SalesIntel

DECEMBER 19, 2023

Active participation in social communities positions your brand as an industry thought leader, garnering trust and credibility. The viral nature of social media amplifies your message, creating a ripple effect that extends your brand’s reach far beyond what traditional methods could achieve.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career. Viral Marketing and How to Create Contagious Content by Coursera.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101