KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The article also walks through how to effectively communicate and prepare for a client call. A nice article that answers a very interesting question in the paid search world.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Navigate the Channel

JUNE 2, 2023

Create listings on local and national construction industry-related websites and blogs. We’d be remiss if we failed to mention the importance of blogs when we talk SEO. Blogs make your website show up in search engines, which results in more quality traffic. Blogs improve search engine visibility and attract quality traffic.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

OCTOBER 2, 2019

Would you rather listen to this blog instead of reading it? When marketing multiple senior living communities , it often makes sense to introduce as much consistency as possible across locations. Language that resonates on a few communities didn’t make a difference at scale. Some had a bit of extra budget for their PPC spend.

Communities 61

Communities Top of Funnel Marketing Strategy Marketing & Strategy 61

Webbiquity

MAY 18, 2021

4/9 I’ve written almost 2,000 blog posts. 4/15 #digitalmarketing #influencermarketing #b2b #contentmarketing #SEO #PPC #hashtags. appeared first on B2B Marketing Blog | Webbiquity. I am afraid of the coffee maker breaking down. 4/7 World’s Best Dad. I have a coffee mug and t-shirts from my kids to prove it.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Stevens & Tate

APRIL 24, 2023

Create blog content Setting up a blog and regularly publishing high-quality content that’s relevant to your brand is an excellent way to generate new leads for a number of reasons. Quality blog content builds brand authority, which increases the amount of trust the public has in you.

Lead Generation 69

Lead Generation Sales Leads Top of Funnel Generation 69

Tiecas

FEBRUARY 5, 2024

Specific industrial marketing tasks that could be outsourced to improve marketing ROI include: Content Creation: Outsourcing content creation tasks such as blog writing, whitepapers, case studies, and technical articles can help ensure a consistent flow of high-quality content that resonates with the target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. A blog can be narrowly focused on a genre or include a variety of subject matters.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SalesIntel

NOVEMBER 17, 2022

Greater engagement : Social media allows you to directly interact with potential customers and build a community around your brand. Pay Per Click Marketing (PPC). If your website does not produce enough leads organically, you’ll need to spend your marketing budget on a PPC digital advertising campaign.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. As a regular Forbes and Harvard Business Review contributor, Dorie Clark has become an authority on building a community centered on thought leadership. Dorie Clark.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Martech

SEPTEMBER 26, 2022

Community marketing. Community marketing involves bringing people together around a common theme or cause. Burning Man is a good example of a brand that grew through community marketing. For this to work, you need a community with a common interest (investing with a limited budget and little risk appetite in the case of Acorns).

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Onalytica B2B

NOVEMBER 17, 2016

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. COMMUNITY ENGAGEMENT. SOCIAL SELLING.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Say you’re an agency offering social media, content marketing, and PPC services. Tag and Segment Accounts.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Onalytica B2B

APRIL 6, 2017

If you’re viewing influencer marketing as more of an advertising exercise as opposed to a communications exercise: If this is simply a way of increasing brand awareness, product interest and sales, then this may be the favoured approach.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Webbiquity

DECEMBER 26, 2017

Additionally, create content that speaks to local communities. This includes blog posts and social media posts that answer questions that are important to your service area. Finally, try to obtain citations from high-quality local directories and other authoritative sites.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. It’s widely known as the largest community of programmers, with 26 million professional and novice programmers congregating there every month.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Come up with a few hypotheses and dive into spaces and communities yourself. Run PPC ads.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

EMagine B2B Blog

APRIL 27, 2021

This blog series will touch upon each piece of the bigger puzzle of what if important for garnering the attention of candidates who will positively impact your company. Once you determine what type of recruit you’re looking for, you can begin to expand upon your strategy and implement some of the following tactics: Blogs.

Marketing & Strategy 102

Marketing & Strategy PPC Paid Search Agency Social Media 102

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

FMG Suite

MAY 11, 2021

This also opens you up to presenting to other communities that would normally be too far to travel to. . “I These events can be just as fun as a cooking class or wine tasting, and the added meaning can go a long way toward building strong relationships across the community. . Write Blogs — And Turn Them into Videos.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Hubspot

JANUARY 22, 2020

Microsoft Advertising, formerly known as Bing Ads, is similar to Google in that you can create, optimize, and track PPC ads that show up in searches on Microsoft Search Network platforms, including Bing, MSN, and Yahoo. Check out this recent blog post that features tips straight from LinkedIn's VP of Marketing. Microsoft claims that 5.5

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Marketers need to shift their spending from traditional channels like TV, print, and PPC to social media in 2018, especially when marketing to millennials.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

EMagine B2B Blog

AUGUST 28, 2018

The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well as the comprehensive digital marketing capabilities of the organization. “We’ve known Rebecca as both a friend and respected member of both the SEO and WordPress communities. . Media contact: Lindsey Hudson.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

EMagine B2B Blog

JANUARY 27, 2019

The most important part of any initiative, PPC or otherwise, is to know what you’re working towards. We had a conversation with the marketing team at the hospital to ensure that the objectives of the PPC campaigns made sense in the context of their overall marketing and strategic plans. Secondary: Community Engagement.

Paid Content 69

Paid Content Paid Search Agency PPC Planning 69

Valasys

MARCH 1, 2024

With techniques like SEO, content marketing, and pay-per-click (PPC) advertising, businesses can reach users who are actively searching for their products or services. Regular updates, valuable content, and interactive platforms help in building a community around the brand, fostering loyalty and encouraging repeat business.

Advertising Agencies 40

Advertising Agencies Tools Paid Search Agency Terms and Conditions 40

LeadSquared

MARCH 19, 2013

Why do Businesses Need to Start Blogging? ” To answer this is one (okay two) words I would say ‘Start Blogging’. To elaborate, “Write content that addresses the problems of people in your (business) community, and write it in so compelling a manner that people would want to share it with their friends. Who can blog?

Small Business Marketing 52

Small Business Marketing Business Lead Scoring Lead Ranking 52

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199